Management of SEO or PPC: Why Not Both?

The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can…

Read More

Quality or Quantity: What’s More Important for your Blog?

The short answer? Quality. There really are no two ways about it. Quantity of content is one thing the internet has enough of. Or, you know that saying, “If you take a million monkeys and give them a million typewriters then eventually they’ll produce the entire works of Shakespeare”? The internet has proven this adage wrong. Quantity…

Read More

10 Clever Ways to Get More Instagram Comments

Many companies and indie creators have turned to Instagram in order to publish their content and promote their brands. This has made Instagram as big as Facebook and Twitter in the marketing department, but it has something that both of these social media platforms lack. Instagram has been created with quick content turnover anda ”…

Read More

SEO Checklist for Launching a New Website

Are you about to click the red ‘launch’ button on a brand new or redesigned website? Wait a minute and consider whether you have taken all of the most important SEO considerations into account. SEO Checklist: 5 Things To Get Right Before you launch your site, there are 5 big boxes you have to check off.…

Read More

Understanding Fake Reviews and Their Repercussions on the Market

During the last couple of years, the popularity and impact of online reviews have grown considerably. This is quite understandable, given the fact that 68% of millennials trust online reviews more than they trust traditional television advertisements. However, this great increase in popularity has encouraged multiple business owners to purchase fake positive reviews. In the…

Read More

The Importance of Social Media for B2B Marketers

Nowadays, you’d be hard pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and for entertainment. It is absolutely clear that the impact of social media on business has been growing for quite some time. The reason…

Read More

Essential Design Aspects for eCommerce Websites

When you decide to take your business to a higher level and start an online shop, you are bound to be hit by a slew of information. Even with a firm grasp on how to conceptualize an online store, it is always good to make sure you know about all the fine details that make…

Read More

6 Tips to Using Social Media for Content Marketing

When it comes to digital marketing, content plays a vital role and rules all other methods of online promotions. Content marketing is the fastest growing specialty in digital marketing. Experts make use of various approaches to do it effectively. For any business, quality content provides a great way to engage effectively with customers and to…

Read More

8 Ways to Turn Your Business Blog into a Lead Magnet

Blogging is one of the most successful marketing tools available. It can attract new consumers in many ways, helping companies to increase revenue. That’s exactly why two-thirds of companies claim that their crucial marketing goal is to generate traffic and leads. However, with millions of blogs live worldwide, it is becoming more difficult to attract…

Read More

9 Effective Productivity Tips for Freelancers

Times are changing, and the concept of working at home is gaining ground. The idea is primarily technology driven. However, with freedom comes responsibility. In as much as freelancing allows you to work wherever you are, you have to pay a price for it. You set your rules in regards to work, and you are…

Read More