How to Promote Affiliate Offers With Google Paid Ads

There are many ways to promote affiliate offers. One of those methods is using Google Paid Ads. In this post, we look at how you can go about doing so this year and in the future. Before you get started with your affiliate marketing campaign, you must know the standard policies by Google around paid…

Read More

Marketing Strategy Guide for Launching a New Mobile App

Based on the most recent estimates, there are nearly five million mobile apps available in the Apple iOS and Google Play stores. If you’re planning to compete in that arena, you’ll need a good marketing strategy to launch successfully and continue to grow. We used this strategy guide in 2018 to build and market an…

Read More

Will Clubhouse Kill Podcasting?

The Clubhouse app is new, exclusive, and invitation-only. Excellent marketing and the exclusivity of this app, combined with high-profile users like Elon Musk, have driven downloads to above 8 million in the year since its launch.  With such a significant number of downloads, the developers must have high hopes that Clubhouse can outrun other social…

Read More

Chiropractor SEO Practices to Find Patients

In today’s technology-driven world, you will need a robust online presence if you want to stay competitive and bring clients to your door. However, an online presence is not limited to having a website alone. If anything, it is just the tip of the iceberg. In order for patients to find you when they look…

Read More

How to Do Well at Affiliate Marketing Using PPC

User movement is the foundation for the Internet itself. In fact, all affiliate programs you’ll find on the web essentially “feed” on actions by the users. Don’t believe me? Well, take affiliate programs with pay per click for example. For one thing, the users need to click on an ad text if we want a…

Read More

How to Write SEO-Friendly Product Descriptions for eCommerce

With the internet’s increasing growth in share of overall commerce, online shopping is taking over. It is estimated that the number of global digital buyers will reach 2.14 billion in 2021. An impressive number, right? That’s why new e-commerce stores are popping up every single day. For an existing e-commerce business  owner, that means that…

Read More

How to Build Buyer Personas

Are you just starting your journey into the world of marketing? If so, you may not know about audience and buyer personas. And that’s okay. When just starting out, you have to heavily focus on building an audience and providing services they will want to buy. Don’t worry if you have no idea where to start.…

Read More

6 Digital Marketing Traps and How to Avoid Them

Digital marketing is the lifeblood of every great company.  This makes sense considering everyone spends most of their time on smartphones.  If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019.  While digital marketing tactics…

Read More

The Interrelationship Between SEO and Social Media

In today’s competitive SEO landscape, social media has become indispensable. In fact, consumers now expect every brand to have a social media presence.  SEO is also crucial for businesses with an online presence. It enables them to rank high on Google Search Engine Result Pages (SERPs). And the ranking itself is important in determining whether…

Read More