Usability / UX - Page 11 of 16 -

SEO Risks - which to avoid and which to embrace

Pick Your Battles: Which SEO Risks to Take and Which to Avoid

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / Silvia Woolard

If you want to be successful in business, you must take risks. Today’s marketplace is heavily clogged by multinational companies who spend millions of dollars on promotions. What type of promotions? That depends on each company’s needs. In most industries, however, content marketing, social media marketing, and SEO (search engine optimization) are the best ways […]

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27 Year Evolution of SEO - Search engine optimization

SEO Trends: Evolution Over 27 Years

Inbound Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / Emily Watts

At the beginning of the Internet era, no one could fathom how important Search Engine Optimization (SEO) would become between that time and today. After almost 30 years, SEO has evolved from a simple three-letter term to a complex structure that creates, maintains and adapts valuable connections between content and users. It connects people with

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How to Approach Link Building The Right Way: 7 Key Steps

Blogging, Content Marketing, Inbound Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / Tommy Landry

Link building is a hot topic among Search Engine Optimization (SEO) circles. For years, links have been a key piece of how we promote and rank websites. Off page SEO is one of the “Three Pillars” of SEO, based on the model I use to explain it to folks who don’t understand how it all

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Beaver Builder is better than a custom WordPress Theme

6 Reasons NOT To Buy a Custom WordPress Theme

Marketing, Usability / UX, WordPress / Tommy Landry

It’s no secret to clients and colleague alike…I’m a huge fan of WordPress for a variety of reasons (ease of use, extensibility, frequency of security updates, etc.). One of its huge strengths is the availability of a large number of themes. Yet, I regularly get asked the question, “Why shouldn’t I buy a custom WordPress

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6 Tips to Improve Your Online Customer Experience

eCommerce, Marketing, Mobile, Usability / UX / Nancy Spektor

Not so long ago, the quality of the product or service was the single most important factor in defining the success of an online business. Things have changed a lot. Now, customer experience has become an equally important area in which online businesses need to excel to beat the competition. The ecommerce competition, by the

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Beginner’s Guide to Google AdWords

Lead Generation, Local Businesses, Marketing, Mobile, Search Engine Marketing, Small Business, Usability / UX / Ashley Komee

Google AdWords can be such an important part of a successful marketing strategy. When it comes to boosting a business, online advertising is one of the easiest ways to do it. Even though it is widely adopted as part of a well-built lead generation campaign, you might be surprised by how many people know very

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SEO 2018 Predictions and Trends

Analytics, Content Marketing, Inbound Marketing, Marketing, Mobile, Security, SEO / Search Engine Optimization, Usability / UX / Tommy Landry

Happy new year, dear readers! Although I’m a little later than I have been in the past couple of years with this post, the time has come to share my SEO 2018 predictions and trends to watch. It would be easy to dismiss the notion of a predictions post altogether, given the massive changes we

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10 Landing Page Mistakes You Should Never Make

Conversion Rate Optimization, Lead Generation, Marketing, Mobile, Search Engine Marketing, Usability / UX / Rachel Bartee

Modern companies invest enormous budgets into marketing these days. Marketers are struggling to create better and more amusing content than their competitors, all while hoping they can show tangible results for their efforts. To show results, you need to have conversions. And in that capacity, success all comes down to success of your landing pages.

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What Is SEO Translation, and Is It Worth It?

Marketing, SEO / Search Engine Optimization, Usability / UX / Dina Indelicato

Struggling in your original market? Looking for some bright new world to expand into? Why not consider opening up a different language to your brand and your product? It’s not half as hard as you think. If you pick the right language, it can be huge. Some services are still wildly underrepresented in different languages.

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Using Heatmaps to Help You Increase the Conversion Rate

Using Heatmaps to Increase Website Conversion Rate

Analytics, Conversion Rate Optimization, Marketing, Usability / UX / Sam Cyrus

Welcome to this guest post about heatmaps. Many digital marketers are trying out a variety of new tools to see what has the biggest positive impact on their website and conversion rate. Every owner wants to know if their site’s architecture and design are giving them the best results. Is the website getting visitors to

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