Small Business

Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online?

Analytics, Blogging, Content Marketing, Lead Generation, Marketing, Public Relations, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Training, Usability / UX /

The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the […]

Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online? Read More »

3 Reasons Why PPC Leads Do Not Convert Into Customers

Entrepreneurship, Lead Generation, Marketing, Search Engine Marketing, Small Business, Usability / UX /

The following guest post comes to you courtesy of Jessica Donnovan. In this post, Jessica reviews three important factors in your PPC / SEM effort that might be limiting your ability to convert leads into sales. If you ask any entrepreneur or business owner in this generation about their marketing strategies, there’s a big chance

3 Reasons Why PPC Leads Do Not Convert Into Customers Read More »

3 Tips for Building a Strong Online Presence

Content Marketing, Entrepreneurship, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

The following guest post has been contributed courtesy of freelance writer Becky Wilcox. She covers some basic items to keep in mind when working to build out your overall presence online. Take one look at practically any sector of business these days, and it becomes increasingly clear just how important the Internet has become in

3 Tips for Building a Strong Online Presence Read More »

Getting Social Media Off The Ground: 5 Steps To Get Started

Entrepreneurship, Marketing, Small Business, Social Media /

When first exposed to social networking, most professionals marvel about how social is “free”. But is it really free? Sure, you can sign up for all the major services and start interacting at no cost. You can engage without any financial investment whatsoever. But is it truly free? Simple answer: No. Social media requires time,

Getting Social Media Off The Ground: 5 Steps To Get Started Read More »

Online Demand Generation: Top Media Vehicles for Driving Leads

Content Marketing, Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

On October 2, 2012, Marketing Sherpa released one of their popular “Charts of the Week.” This one is focused on what the top media are for driving leads on behalf of your company. Below you can view the chart for yourself. Keep in mind that the respondent base was a mix of B2C and B2B

Online Demand Generation: Top Media Vehicles for Driving Leads Read More »

Ten Ways Not To Promote Your Blog on Twitter

Blogging, Marketing, Small Business, Social Media /

The following guest post is provided courtesy of Chris Murphy from Eureka Search Engine Marketing, located in Newcastle Australia. When used correctly, Twitter is a powerful tool for boosting a blog’s following. When used incorrectly however, it’s a powerful tool for making you look stupid. If you are new to Twitter, it’s important that you

Ten Ways Not To Promote Your Blog on Twitter Read More »

Ultimate SEO Tips for Your Real Estate Business

Blogging, SEO / Search Engine Optimization, Small Business, Social Media /

Enjoy this guest post by SEO professional Ben Sawyer. In it, he covers off how to improve rankings and traffic for Real Estate focused websites. When running a real estate business, there are a lot of different tactics that you could use to try to generate new customers. While many real estate professionals use traditional

Ultimate SEO Tips for Your Real Estate Business Read More »

Local SEO: Helping Google Know WHERE to Rank You

Local Businesses, SEO / Search Engine Optimization, Small Business /

Among our Austin SEO services, one specialty we offer is Local SEO. While only critical for businesses with a physical site or store, local SEO can help anyone who targets a local or regional audience. On-Page Factors As with all forms of SEO, the actual content on your website itself is important for Local SEO.

Local SEO: Helping Google Know WHERE to Rank You Read More »

Retweets, Links, Local SEO, B2B Paid Search, Mobile Marketing, and more | Return On News

Marketing, Return On News, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

Welcome to the latest edition of Return On News! It has been quite a wild ride the past two months. And a lot has happened in online marketing. Today I have a longer list of articles to share. I will be very brief with the summary of all of the following articles. That way, you

Retweets, Links, Local SEO, B2B Paid Search, Mobile Marketing, and more | Return On News Read More »

Top Digital Communication Tools for Virtual Teams, Part 2

Entrepreneurship, Small Business, Social Media /

Welcome back for Part 2 of this two part series. Yesterday we covered the most commonly used mediums for communicating with virtual teams. The list included the telephone, email, online chat, and combination platforms that offer a more complete service. Let’s get right to the first of two categories of product we will cover today.

Top Digital Communication Tools for Virtual Teams, Part 2 Read More »

Scroll to Top