The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012.

It addresses the question of whether you should be managing a website, or a more comprehensive web presence.

In the document, you will find a couple of case studies, a review of how the buyer’s journey has changed, and a holistic way to look at integrating the various online components, services, and strategies to improve your online visibility.

This document touches on a ton of areas, including SEO, SEM, social media, content marketing, and web personas.

If you like what you see here, contact us today to book a session on this or any online marketing topic at your group or company meeting.

We also offer online marketing training and coaching, for those of you who prefer a fully customized agenda for the meeting.

Bio
Latest Posts

Tommy Landry

President at Return On Now

With over 30 years of experience in marketing and business strategy, I write and speak about how search and AI are changing the way companies build visibility and make decisions. My background spans SEO, Answer Engine Optimization, Generative Engine Optimization, and digital advertising, and my work now also covers AI Workflow Governance inside the business. Through that lens, I focus on how companies can bring more structure to AI use, strengthen how they show up across search and AI platforms, and avoid letting speed outrun judgment.