SEO / Search Engine Optimization

Content Creator vs Influencer Marketing for Startups: Which Should You Choose?

Blogging, Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Video / By Christopher Antoniades

A seemingly endless debate is taking place in marketing circles. Which approach offers the best benefits? Content creator vs. influencer marketing for startups? Both are marketing staples nowadays, and both industries only continue to expand. The influencer industry is now valued at $16.4 billion, while the content creation industry is worth about $44 billion. Neither …

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Multilingual SEO: Best Practices to Achieve Business Success

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / By Rilind Elezaj

If you have a business that serves clients from around the world, you need to apply multilingual SEO best practices. With these tactics in place, you can ensure that your website is accessible and useful to a diverse clientele. Good SEO not only earns your website the approval of Google but also improves the website’s …

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Conversion Rate Optimization CRO Checklist INFOGRAPHIC

Conversion Rate Optimization (CRO) Checklist: The Ultimate Guide in 2023 [INFOGRAPHIC]

Analytics, Conversion Rate Optimization, Lead Generation, Marketing, SEO / Search Engine Optimization, Usability / UX / By Nirav Dave

CRO, short for Conversion Rate Optimization, is a strategic approach to influencing your website visitors to take a specific desired action. Marketers use call to actions (CTAs) to improve the chances of conversions. Our comprehensive Conversion Rate Optimization (CRO) checklist can help you build and execute a well-planned CRO campaign. Get Started With the Conversion …

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‌How To Optimize Link Building By Understanding Your Audience’s Mindset

Analytics, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / By Daniel Martin

To succeed in the modern Internet environment, your website content needs to be both timely and engaging. When it comes to SEO, forget about algorithms and keywords. If you really want to success with both ranking and engagement, be sure that what you’re offering speaks to your audience’s mindset. You can greatly improve your organic …

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Zero Search Volume Keywords: Why You Should Target Them

Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media / By Rilind Elezaj

First things first: What is search volume? In simple terms, “search volume” refers to the average number of times users search for a keyword (a term or a query) on search engines within a specified timeframe, typically the previous year. It is a measure of the popularity of any given search query. As anyone would …

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How Contractors Can Boost Leads From Surrounding Cities With Geo-Specific Content

Content Marketing, Inbound Marketing, Lead Generation, Local Businesses, Marketing, SEO / Search Engine Optimization, Usability / UX / By Jesse Kemmerer

For contractors, home builders, and other service professionals, the name of the game is leads, leads, leads. In order for your website to be a success, it has to have a measurable impact on your business. Often, that impact comes in the form of phone calls and free quote requests. Most contractors work in a …

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Content Mapping Guide: 7 Reasons Every Online Business Needs One

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / By Burkhard Berger

As a business, if you find yourself marketing your product to the wrong audience, you might as well talk in an empty room. We are no longer in the era of broad, generalized content and marketing campaigns. The key to taking your online business to the next level lies in knowing your audience. By doing …

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How to Optimize a Page for Semantic SEO [INFOGRAPHIC]

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization / By Dylan Thebault

Modern businesses are constantly looking for new ways to enhance the quality of their content and create compelling pages to please search engine algorithms and attract more clients. All the effort to develop enthralling landing and product pages takes a lot of thought, time, and words. Right when you feel you have got all that …

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2023 Small Business Marketing: Planning For The New Year Early

2023 Small Business Marketing: 5 Ways to Get An Early Start

Analytics, Lead Generation, Marketing, Research, SEO / Search Engine Optimization, Small Business, Social Media / By Miley Dowing

The last few months of the year can be chaotic for small businesses. Many companies are facing a seasonal sales push, an impending financial close, and staff with extra stress and commitment. On top of everything, it’s also time to put definitive small business marketing plans in place for the coming year. Small Business Marketing: …

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High Converting Landing Pages: 8 Key Elements

Conversion Rate Optimization, Lead Generation, Marketing, Mobile, SEO / Search Engine Optimization / By Catherine Palmer

The average conversion rate for landing pages across all industries is 2.35%. It doesn’t sound like a lot, and you may feel quite good about yourself if you’re already seeing better numbers for your own marketing campaigns. If you want to break into the top, though, you’ll want to aim for conversion rates of around …

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