SEO / Search Engine Optimization
How to Calculate and Optimize Customer Lifetime Value [INFOGRAPHIC]
All businesses need to know how much profit is generated from purchases. The most important and fundamental financial goal of any company is for revenue to exceed outlays, or expenses. This annual goal stands whether you’re a founder running a startup or the CFO of a national behemoth corporation. So, how can you predict the…
Read More5 Things You Need To Know About AI and Digital Marketing
Digital marketing is going through tremendous changes right now. A large number of these ongoing innovations has to do with the way customers and business owners use technology and the developments are made in this field every day. With Artificial intelligence (AI) being developed and adopted at lightning speeds, marketers are having to adjust to…
Read More6 Signs That You Need Outside SEO Help
In today’s business environment, we are seeing a shift in “business norms” as well as digitization of commercial sectors at a wide a scale. As such, no modern organization can do without a well-designed and easy-to-navigate website. But there’s much more behind a successful online business. That website needs to generate real value and positive…
Read MoreHow Changing Domain Name & Website Host Affects SEO
Everyone who wants to increase their organic website traffic, improve their lead conversion volumes, and enhance the visibility of their brand knows that SEO is a crucial strategy. In fact, most brands realize that SEO is key to a successful branding strategy in modern times. But brands and webmasters face a major challenge in pursuing…
Read MoreRepurposing Old Blog Content: 5 Advanced Techniques
Nearly anyone in the marketing field will agree that creating compelling and useful content is a major challenge. Even more importantly, your stream of content must be consistent. Unfortunately, you will have to dedicate a considerable amount of time and effort to consistently generating high-quality blog posts. No matter how many great ideas you have or…
Read MoreSEO Tips to Increase Traffic to Your Healthcare Website
The biggest challenge in pursuing search engine optimization (SEO) benefits for healthcare websites is keyword selection. When you get it right, it can deliver amazing rewards. If you want to rank for the best medical keyword phrases, you will need to weave it into your content and optimize from there. Let’s look at some strategies for…
Read MoreTargeting Average Jane Or Joe? How To Get Them To Contact You
In a perfect world, your prospects – the average Jane’s and Joe’s of this world – would contact you, as opposed to the other way around. We’re not living in a perfect world, but here’s the thing: Getting your prospects so excited about your brand that they initiate contact is totally possible! How so? Let’s…
Read MorePick Your Battles: Which SEO Risks to Take and Which to Avoid
If you want to be successful in business, you must take risks. Today’s marketplace is heavily clogged by multinational companies who spend millions of dollars on promotions. What type of promotions? That depends on each company’s needs. In most industries, however, content marketing, social media marketing, and SEO (search engine optimization) are the best ways…
Read MoreSEO Trends: Evolution Over 27 Years
At the beginning of the Internet era, no one could fathom how important Search Engine Optimization (SEO) would become between that time and today. After almost 30 years, SEO has evolved from a simple three-letter term to a complex structure that creates, maintains and adapts valuable connections between content and users. It connects people with…
Read MoreWhy Not All Online Traffic is Good Traffic
It doesn’t matter if you run a business website, a niche blog, or an online store. You should prioritize web traffic generation if you want to establish your authority and grow your brand. The bad news: too many marketers overlook the fact that not all traffic is the same. Different users have different needs. You…
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