No matter whether you are looking for a job, seeking funding for your company, pursuing prospects, or simply growing a network, LinkedIn is a great platform for extending your reach in the business world. Most professionals realize that your LinkedIn Photo says a lot about you. It astounds me to see a significant number of […]
LinkedIn Photo Tips: Show Your Best Face Read More »
When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still valid concepts to understand, the underlying techniques
What Marketing Schools Should REALLY Be Teaching Students Read More »
It’s hard to believe that, only a decade ago, social media was little more than a budding trend. Sure, there were websites such as Friendster and MySpace that had a decent level of adoption, but the population as a whole had not come around to it yet. Back in 2005, Facebook was still in it’s
How Social Media Has Changed Us: The Good and The Bad Read More »
As a huge proponent of inbound marketing, I also have a soft spot for social media as a marketing vehicle. It has been a fantastic tool in our content promotion and demand gen efforts. At the same time, there have been instances where I felt tired of social media. Burned out even. Unmotivated to look
5 Signals You Need To Back Off Social Media Read More »
Inbound marketing has been a huge buzzword over the past several years, and for good reason – it works. In fact, inbound marketing is the crux of our own promotional efforts here at Return On Now. We do little to no outbound marketing or traditional lead gen, and have had no problem growing the business
Why Inbound Marketing Is The Best Marketing Channel Read More »
Social media marketing has reached widespread acceptance in the business world heading into 2014. You would be hard pressed to find a company that does not understand the value it can bring to their business success. To get a feel for the enormity of its acceptance, consider the following statistics: 86% of marketers indicate that
How To Build A Social Media Strategy Template Read More »
Social networking platforms run the gamut of features, usage patterns, and adoption, and Google Plus is no different. If you are in the social media marketing game, you should already know a lot about Google Plus. That includes the biggest knock on it as a social media platform – that adoption remains too low for
Google Plus: 6 Reasons You Should Be Using It Read More »
We’ve all witnessed the transformation of marketing in the past decade. With digital technologies have come a variety of new options for targeting and reaching out to both potential and current customers. Where we once had direct marketing, mass media advertising and similar tactics, we now have search marketing, social media, pay-per-click advertising, mobile marketing
Which Marketing Channels Provide the Most Value? Read More »
Over the past 5-6 years, social media has really come into its own as a business discipline. Most companies now understand that they need to, at a minimum, have some sort of presence on the social networks and other social media. But not everyone can afford to hire full time support, so we find ourselves
Social Media Agencies: What to Look For Read More »
Social media continues to grow in use and acceptance. Meanwhile, it is becoming more complicated. Let’s look at the rationale for rolling out a social media policy within your company. Social Media Complication Brands are especially impacted by growth. Once companies expand beyond 50 or 100 employees, new problems enter the picture. For example: Social Media for
