Posts Tagged ‘social networking’
How Facebook Marketing Will Change in 2020
What changes will we see in the world’s largest social network in 2020? Aside from changes to the algorithm which we experience every year, we’re expecting shifts in user behaviours. These changes will naturally impact our Facebook marketing decisions. In this article, we’ll walk you through some forecasts for 2020. Then we’ll discuss the future…
Read More5 Ways to Promote Your Brand Message
Even if you’ve done the hard work of developing or improving your brand message, it’s not enough to simply paste a mission statement onto your About page and call it a day. Marketing research has given us “The Rule of Seven.” This rule asserts that a prospect needs to see or hear your message at…
Read MoreEngaging with Influencers on Twitter: 7 Best Practices
Social media is a great place to market your brand and products. Combining social media marketing with influencer marketing can further improve your marketing prospects via those influencers. For every $1 spent on influencer marketing, brands can get up to $18 in earned media value. Influencers are people who can have a significant impact on…
Read MoreGuide to Creating Compelling Infographics for Marketing
When striving to build a compelling marketing infographic, your effort will need to involve a combination of art and science. First of all, you will need to make your infographic visually appealing to readers. This will require some creativity and a solid base of graphic design skills. It needs to look easy on the eyes.…
Read MoreHow To Improve Your B2B Content Marketing
It doesn’t matter whether you are strictly an online company or an international enterprise with retail storefronts across the globe. In either situation, B2B marketing plays a major role in your ongoing growth. However, improving on the B2B marketing foundation can be difficult, especially with growing competition and a break-neck pace of changing trends. According…
Read MoreWhat Can Automated Content for Social Media Do for Your Business?
Content automation tools are now available for social media. These solutions provide the ability to automate or semi-automate posting to social media channels. The software available can schedule, optimize and publish posts. It can also interact with your audience, curate content from other sites you love, and even write some content. By using content automation…
Read MoreHow Millennials Continue to Change B2C Marketing
Ah Millennials. So much has been written about them. “They are self-absorbed.” “They don’t have the work ethic of previous generations.” “They are happy to change jobs every 2 years or so.” “They are not into buying homes, taking on mortgages ,or valuing a ‘settled’ lifestyle.” “They demand much from their employers in terms of…
Read MoreHow to Apply a Human-Centric Approach to Social Media and Customer Service
Technology is advancing at a relentless pace. And this rapid pace of advancement is changing the way we do business. Social media, for example, has evolved from platforms for keeping in touch with friends to powerful marketing tools. This development has forced businesses to adapt and learn new approaches to communicating with their customers. Customer…
Read More5 Things You Need To Know About AI and Digital Marketing
Digital marketing is going through tremendous changes right now. A large number of these ongoing innovations has to do with the way customers and business owners use technology and the developments are made in this field every day. With Artificial intelligence (AI) being developed and adopted at lightning speeds, marketers are having to adjust to…
Read More8 Content Marketing Mistakes That Reduce Conversion Rates
Content marketing has become a critical strategy for online businesses. They use it to achieve many important goals, such as presenting themselves to potential customers, becoming an authoritative source of information, and building positive relationships with Internet audiences. In fact, content marketing generates 3X times more leads than outbound marketing and costs 62% less. 86%…
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