social networking

Social Failures, SMB Blogging, Link Audits, Content Marketing, and More | Return On News

Welcome to Return On News. Periodically, I like to take a moment to review the content that has inspired me enough to share on Twitter. Among that content, there are typically a handful of posts that stand out and deserve special mention. On that premise, I created Return On News. From time-to-time, when I find […]

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Getting Social Media Off The Ground: 5 Steps To Get Started

When first exposed to social networking, most professionals marvel about how social is “free”. But is it really free? Sure, you can sign up for all the major services and start interacting at no cost. You can engage without any financial investment whatsoever. But is it truly free? Simple answer: No. Social media requires time,

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Intriguing Social Media Statistics for 2012

When I first started Return On Now back in 2009, social media was still on the upswing as a channel for marketing and lead generation. Since that time, it has evolved in many ways. Businesses are driving not only leads but sales from leading social networking services. But not all services are the same, and

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