Content marketers often feel they need to invent something brand new to ensure their campaign runs smoothly and achieves the goals they have set for it. Don’t get me wrong: innovation in content marketing is what keeps it fun and interesting. If we’d all keep going through the same motions, it would be one dull …
6 Important Content Marketing Principles That You Can’t Ignore Read More »
A lot of people think that business-to-consumer (B2C) is 100% different from business-to-business (B2B) marketing. While that is true on many levels, B2C companies can absolutely benefit from understanding what works when marketing to businesses. Both segments are easy to engage with video content, however, B2C engages more frequently and more deeply with videos. Maybe …
Explainer Videos: How They Boost B2C Conversion Rates Read More »
CRO, short for Conversion Rate Optimization, is a strategic approach to influencing your website visitors to take a specific desired action. Marketers use call to actions (CTAs) to improve the chances of conversions. Our comprehensive Conversion Rate Optimization (CRO) checklist can help you build and execute a well-planned CRO campaign. Get Started With the Conversion …
Conversion Rate Optimization (CRO) Checklist: The Ultimate Guide in 2023 [INFOGRAPHIC] Read More »
The average conversion rate for landing pages across all industries is 2.35%. It doesn’t sound like a lot, and you may feel quite good about yourself if you’re already seeing better numbers for your own marketing campaigns. If you want to break into the top, though, you’ll want to aim for conversion rates of around …
For many marketing specialists, PPC (Pay-per-Click) and SEO (Search Engine Optimization) marketing strategies have been separate approaches. Some even consider them alternatives to one another, investing in them one at a time. And who can blame them? At the first glance, PPC and SEO help in different ways. SEO increases a website’s organic traffic through …
According to statistical data, there are more than 25,000 SaaS companies operating globally in 2022. Moreover, these organizations cater to a combined total of approximately 14 billion users. And last but not least, total SaaS market revenue is expected to reach (and possibly surpass) the $208 billion mark by the end of this year. So, …
As the shift to digital accelerates with each passing day, marketers are working hard to find the most effective strategies for search engine optimization. A big part of success here is understanding of how users respond to your website. And the best way to find this information involves a range of website testing methods. These …
Multivariate and A/B Testing For SEO: How to Do It the Right Way Read More »
Many businesses pursue business leads via a range of mediums, such as pay-per-click (PPC), search engine optimization (SEO), and social media marketing. If you’re using PPC, the chances are that you are directing visitors to your landing pages. The better you’re able to pitch them the offer and get them to convert, the more effective …
Landing Page Tips for Better Conversion Rates and Revenue Read More »
Customer Testimonials are great for converting new leads – they provide value, inspire trust, and prove that you are a brand worth doing business with. However, there’s more to using them on your landing pages than simply slapping them on just anywhere. If you’re not careful, they can also spark an adverse reaction and make you …
How to Use Customer Testimonials Correctly on Landing Pages Read More »
Let’s first address the elephant in the room: SEO is a long-term game, period. However, due to the long-term nature of the channel, it’s a very common concern of marketing executives and managers to doubt the progress of their SEO campaign—or to think that their SEO simply doesn’t bring anything at all. So, how can …
How to Find Out if Your SEO Strategy is Working for Your Brand Read More »
