In today’s competitive world, content plays a strategic role in defining the success of your business. The quality of your content determines the online visibility of your brand, as well as the user interaction that takes place. So, what is SEO? What value does it offer to businesses? Search Engine Optimization (SEO) has become increasingly […]
The E Commerce Revolution: 8 Reasons Why Your Brand Needs SEO Read More »
With most digital marketers focused on Google for their SEO activities, it’s easy to forget that there are other search engines out there, including Bing. In fact, Bing is used in one-in-five USA-based desktop searches, according to ComScore. When combined with Yahoo, which Bing has powered since 2010, Bing serves up about 1/3 of search
Google Vs. Bing for SEO: Should You Target Both? Read More »
Voice search has been making waves through the search industry for the last few years. And it won’t be slowing down its momentum any time soon. Millions of consumers now do their daily shopping through smart speaker devices like Amazon Alexa & Google Home. With all of this growth, Voice Seearch simply can’t be ignored
Voice Search: The Latest Trends [INFOGRAPHIC] Read More »
With so much choice on the internet, local businesses can feel drowned out. Many of us use the web to access things we can’t find locally. But does that mean local businesses shouldn’t worry about their internet visibility? Not so fast! Local products and services are increasingly popular. Some studies suggest hat interest in local
Take Over Google Maps With These Local SEO Tips Read More »
The rules of Search Engine Optimization are constantly evolving at the behest of Search Engine Behemoths like Google. Heck! Brands have to continually upgrade and re-invent their SEO strategies if they want to stay relevant. No doubt, black hat strategies — such as dubious link-building — are now flagged down by Google’s ever-changing algorithm. For
Boost Your #SEO with Advanced Link Building Tactics & Tips Read More »
When striving to build a compelling marketing infographic, your effort will need to involve a combination of art and science. First of all, you will need to make your infographic visually appealing to readers. This will require some creativity and a solid base of graphic design skills. It needs to look easy on the eyes.
Guide to Creating Compelling Infographics for Marketing Read More »
Attracting attention and being “seen” is one of the hardest problems new business startups face. With so much competition for attention today, we have a lot to think about and consider. It’s important that you do all that you can to stand out from your competition. Without a long-term reputation or a client list to
Social Media Automation Strategies for Startups Read More »
SEO is crucial for businesses of all types and all sizes without a doubt. Even more importantly, SEO is growing in importance: 82% of organizations say that SEO is becoming more effective. 42% of respondents in that study confirm that this increase is also growing by the day. If you’re already familiar with on-page SEO,
How To Conduct An #SEO Competitor Analysis Read More »
In the shifting sands of SEO, there’s one constant: It’s much better to sit atop the SERPs than it is to rank on page two. How much better? Nearly 30x better. As you’ll see in the tables below, when it comes to ranking in search, publications — that is, actual news sites — still do
Why Journalists Are Outranking Marketers in Search (And How We Can Compete) Read More »
If you’re new to the whole search engine optimization thing — or, heck, even if you’re not — it might be a little intimidating to think of all the factors you have to consider to have a rockin’ SEO strategy. Even worse, what if there’s stuff other people are doing that you didn’t even know about? But it
7 Ways Even Smart Marketers Can Mess Up Their SEO Read More »
