The rules of Search Engine Optimization are constantly evolving at the behest of Search Engine Behemoths like Google.
Heck! Brands have to continually upgrade and re-invent their SEO strategies if they want to stay relevant.
No doubt, black hat strategies — such as dubious link-building — are now flagged down by Google’s ever-changing algorithm.
For instance, the latest Google algorithm places much emphasis on creating effective and relevant content before ranking websites. In addition to this, it employs old SEO strategies such as link building as a major criteria to rank websites and build credibility.
However, this search engine algorithm has evolved to detect not only blackhat link-building strategies, but also to uncover and discount outdated methods.
This is a great concern to business owners and individuals who aim to stay at relevant in their niche. So, how can you boost your SEO ranking through link building?
Well, you are in luck. There are now more advanced ways of link building.
Hold on! Before you explore the various advanced tactics, it’s important for you to understand the importance of link building when aiming to enhance SEO rankings.
Importance of Link Building for SEO and Organic Rankings
In SEO, links are the currency that helps you stay atop your niche. The more links pointing to your content, the higher your SEO rankings.
According to search engine algorithms, the quality of your web page is largely dependent on the number of links pointing to the page. Therefore, it sees your web page as a trustworthy site for citations.
So, link building increases the credibility of your website in any particular niche. More so, it drives traffic to your website and improves your rankings.
There is, however, a caveat: you need to use advanced tips and tricks if you want to reap the benefits of link-building.
So, let’s review some of the latest tips and tricks capitalized on by link building experts.
Advanced Link Building Tactics and Tricks
Reclaim Lost Links
Link Reclamation is arguably the easiest way to build your links. It involves reclaiming links that were pointing at your site, but that were removed are are not broken.
By using specific SEO link analysis tools to find mentions of your brand, you can check whether the page provides a link back to your site. If it doesn’t provide a backlink, you can reach out to the publisher of the webpage to request a link back.
Mind you, some search engine tools only allow you to search the past four weeks. Therefore, you need to install Google alerts to get the latest updates on any mention or links to your contents. [EDITOR’S NOTE: SEMrush and ahrefs both offer deeper link analysis of historical data, as well as gained/lost links.]
Pursue Broken Link Building
Broken link building is one way to boost your SEO ranking. Although it’s quite similar to link reclamation, it involves taking advantage of broken links that other websites lost across the internet.
You need to use SEO tools in order to get a rich cache of broken links. To help you understand better, here’s a simple step-by-step approach to broken link building:
- Plug or insert the domain into Ahrefs Site Explorer or SEMrush.
- Go to the “Pages” tab in the left column, and click on ‘Best by Links’.
- Filter by 404
- Once completed, select Dofollow Links and check the pages linking back to the page.
Replicate Competitors’ Link Building Strategies
Here’s another link building tactic you can easily use to boost your SEO ranking. By downloading a CSV file of your top competitors’ backlinks and analyzing their approach to off page SEO, you can figure out how to build credible links.
Simply, sieve through the file by using various criteria such as geography, domain extensions, traffic, and any other metric valuable to your strategy.
Once completed, select the link targets you can pursue to request links for your your website. Then, write something better in order to gain credible links to your content.
More so, you can offer to replace missing or broken links with better content. This will also serve to boost your rankings.
Try Out the Skyscraper Technique
Although it’s similar to the previous strategy, this involves creating great content in a bid to rank higher than other content with similar keywords.
Mind you, “great content” in this context means adding useful images or infographics, writing long content, or even creating short videos.
You should know that this method is considered slow. Therefore, it might not be the best option for those who desire fast results.
However, the Skyscraper technique is considered to be one of the most effective ways of boosting your SEO rankings.
Create an Infographic
As mentioned earlier, the SEO landscape is changing. New forms of content such as infographics are taking the center stage.
This form of content offers a summary of short and detailed information or data in a graphic format. Therefore, guest posting by using infographics is considered to be one of the better advanced link building techniques to try out.
In fact, all you need to do is include the link to your website in your Infographic guest post.
Simply use SEO tools like BuzzSumo to find trending content topics within your niche and create Infographics on the various topics.
Submit a high-quality Infographic as a guest post and you should easily receive a link back to your site in return. Most bloggers love this format for presenting information and will work with you on it.
Lure in the “Big Fish”
This is an advanced link building tactic focused on engaging with influencers, and it is quite easy to implement. In fact, you might have seen this in effect on various websites.
Here’s how this one works: this technique revolves around convincing influencers to comment or repost your content.
Basically, you encourage chosen influencers in your niche to create a link to your post by tagging them in a comment or quoting them. You could even include a reference link to the influencer’s website.
No doubt, this advanced link building strategy will create a form of intimacy and interaction with the influencer.
Become the Authority
Becoming an authority in your chosen niche is easily one of the most effective and long-term advanced link building methods you should build into your off page strategy.
With this technique, you will become a nucleus and a trendsetter in your niche. Hold on, that’s not all: you will automatically have credible links to your website.
So, how can you attain this “God-like” persona in your niche? Well, start by contributing your opinions on topics that align with your strengths and passions.
Mind you, this will not only boost your SEO rankings, but you will become the “go-to-guy” in your respective niche. In both cases, you will see positive impact on your overall SEO performance.
These advanced link building strategies are considered relevant and effective in an ever-evolving digital world. Even more intriguingly, website owners can easily implement these techniques without having a piece of extensive knowledge in web development or coding.
So, take advantage of these advanced link building tactics, and watch your SEO rankings rise to the top of your niche.
Feature Image Credit: CC 0; Public Domain. Feature image sourced from Flickr.
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.
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