On Friday September 13, 2013, I presented to the local Austin Chapter of SCORE (Service Corps of Retired Engineers) as part of their ongoing workshops and training program. The topic for this new course was “Advanced Marketing On The Web”. We cooked up this session based on feedback provided by attendees of my previous presentation […]
Slideshow: Advanced Marketing On The Web, SEO and SEM Overview Read More »
After months of ado about the universal rollout of Google AdWords Enhanced campaigns, the date of “forced upgrade” passed during July, 2013. Now that everyone is on the enhanced campaign platform, it is time to start getting our arms around all of the new capabilities it presents. Google AdWords legacy campaigns offered a limited feature
Bid Adjustment Options in Google AdWords Enhanced Campaigns Read More »
Do you market to your customers online as a primary source of demand and lead generation? All businesses are different. There are entire industries that can exist without a website or extended web presence. But for most of us, we HAVE to market to our customers online. That’s where they are, and where they want
How to Market to Your Customers Online … On THEIR Terms Read More »
If you are running pay per click campaigns via Google AdWords, it is time to start thinking about the new enhanced campaigns that are coming in the next few weeks. Google has already announced that they will be moving all campaigns over to enhanced at some point this summer. Google has since advised that July
Google AdWords Enhanced Campaigns: What You Need To Know Read More »
Enjoy today’s guest post courtesy of Promodo SEM. The views of contributors are their own, and not necessarily those of Return On Now. Running a pay per click (PPC) campaign is one of the best ways to market businesses and their products online. As the name suggests, the model is based on getting people to
10 Tips for PPC Campaign Optimization Read More »
One of the main service offerings we provide is Search Engine Marketing (SEM), a.k.a. Pay Per Click (PPC) Advertising. We typically opt to describe it as SEM rather than merely PPC, because it casts a much wider net. There are several different ways to manage SEM, PPC, and online advertising as a whole. One of the
Remarketing vs. Search Retargeting: What’s the Difference? Read More »
Back in June of 2010, Google announced Caffeine. While this was a new way of indexing and ranking sites on a real time basis (rather than in layers as they did previously), it set the stage for several features we see live today. One of the bigger features is Google Autocomplete. What is Autocomplete? I’m glad
Fun With Google Autocomplete Read More »
Today I came across the following video while conducting some SEO research. Based on the title, you might think this holds all the secrets to Google’s algorithm. After all, it features their head of web spam, Matt Cutts. On the contrary, this is not at all a useful resource for search engine optimization. Matt Cutts:
Mashup: Matt Cutts on Ranking #1 [Humor] Read More »
My how things have changed the past 5-7 years. Up until the last few years, it was rather impractical to think of mobile phones or tablets as fully-functional devices with computing power akin to that of a full computer. After Apple changed the game with the iPhone and later the iPad, others followed suit. Similar to
Why Aren’t More Of Us Optimizing Websites for Mobile Browsing? Read More »
The following blog post comes courtesy of George Kent of Pentech Consulting. In this post, George provides seven insights that should help you improve the conversion rate of your landing pages. How many people have signed up to your mailing list in the last 30 days? Have you considered the benefits of designing your landing
7 Steps To Designing Better Landing Pages Read More »
