Search Engine Marketing

Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online?

Analytics, Blogging, Content Marketing, Lead Generation, Marketing, Public Relations, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Training, Usability / UX /

The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the […]

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3 Reasons Why PPC Leads Do Not Convert Into Customers

Entrepreneurship, Lead Generation, Marketing, Search Engine Marketing, Small Business, Usability / UX /

The following guest post comes to you courtesy of Jessica Donnovan. In this post, Jessica reviews three important factors in your PPC / SEM effort that might be limiting your ability to convert leads into sales. If you ask any entrepreneur or business owner in this generation about their marketing strategies, there’s a big chance

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5 Reasons To Hire a Freelance SEO for your Search Marketing

Entrepreneurship, Marketing, Search Engine Marketing, SEO / Search Engine Optimization /

If you own and manage a website, which all businesses should do these days, you need to be sure it is properly written, configured, and optimized for the search engines to crawl and rank it. There are multiple options for handling your SEO: Put in the time to learn it yourself and hope for the

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Online Demand Generation: Top Media Vehicles for Driving Leads

Content Marketing, Marketing, Mobile, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

On October 2, 2012, Marketing Sherpa released one of their popular “Charts of the Week.” This one is focused on what the top media are for driving leads on behalf of your company. Below you can view the chart for yourself. Keep in mind that the respondent base was a mix of B2C and B2B

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Baidu Search: SEO and PPC on China’s Search Engine

Search Engine Marketing, SEO / Search Engine Optimization /

In the past couple of weeks, multiple clients and networking contacts have asked me for information regarding Baidu, the flagship search engine in China. Since I have collected a list of good data points for responding to those inquiries, I thought it would be a great idea to summarize here for you as well.

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Google Shortcuts: 5 Search Strings To Get Better SERPS

Search Engine Marketing, SEO / Search Engine Optimization /

Most SEOs and webmasters are rather adept at finding information they need on the leading search engines. While some of this is the result of years of trial and error in entering searches, as well as a deep understanding of how Google indexes and ranks information, there are shortcuts that any of us can use.

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Are You Dropping the Ball with Online Marketing?

Entrepreneurship, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX /

I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here. Before I get to it, I have to fess up… the book actually includes

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Retweets, Links, Local SEO, B2B Paid Search, Mobile Marketing, and more | Return On News

Marketing, Return On News, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

Welcome to the latest edition of Return On News! It has been quite a wild ride the past two months. And a lot has happened in online marketing. Today I have a longer list of articles to share. I will be very brief with the summary of all of the following articles. That way, you

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