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Return On News: Negative SEO, AdWords Ranking Formula, Facebook Ads, and More

It has been a while since we have shared a list of Return On News items, so today we are covering some of the more interesting content items that were shared by our team during October 2013. To keep up with this sort of content in real time, please follow Return On Now or our […]

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Google Zebra Update: Fact or Fiction?

Repeat After Me: There Is NO Google Zebra Update

For over a year now, we’ve been seeing a slew of blog posts on the web hyping up a supposed Google Zebra update that is “on the horizon”. This update has been rumored to target everything from social media to ecommerce merchants. Over the past couple of weeks, I’ve seen shares of this topic on

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SEO for WordPress: Top Plugins

SEO for WordPress [Slideshow] from Austin SEO Meetup

Today I conducted an “SEO for WordPress” training session for the Austin SEO Meetup Group, at the Flying Saucer in Austin, TX. In preparing for this presentation, I did a lot of research to ensure I was fully up to speed on all of the latest ways to optimize your WordPress website. That was very

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DiSSS - Tim Ferriss Framework for Accelerated Learning

Meta-Learning: Accelerated Learning For Accelerated Times

Today at the South By Southwest Interactive Conference, I had the privilege of catching Tim Ferriss (author of The 4-Hour Workweek)  present a session about Meta-Learning. What is that? Essentially, it is the idea of “accelerated learning for accelerated times.” We all know that the world is moving fast these days, blazingly fast in fact. This

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Building Links In a Post Penguin World from Austin SEO Meetup

Today, I presented to the Austin SEO Meetup about the Google Penguin Update. It was a lively session with a lot of questions and feedback afterward. For those of you who missed it, here is the overall agenda we covered: What is Google Penguin? What Websites Did Penguin Impact, and Why? How to Google Proof

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2013 Online Marketing Predictions From Around the Web

As we get a couple of weeks or so into 2013, most of the “predictions” columns, articles, and blog posts have made their way out onto the web. This annual tradition is one that most of us either love or hate. I tend to take a non-biased view to start, but there does come a

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Why Aren’t More Of Us Optimizing Websites for Mobile Browsing?

My how things have changed the past 5-7 years. Up until the last few years, it was rather impractical to think of mobile phones or tablets as fully-functional devices with computing power akin to that of a full computer. After Apple changed the game with the iPhone and later the iPad, others followed suit. Similar to

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Google SEO Guide: Self-Help Resources Online

SEOs come in all shapes and forms. Some of us are full-time professionals focused on every single facet of SEO. Of course, with Google leading the pack by a mile in North America, it’s the most important search engine to optimize for. Not to discount Bing or Yahoo, but they account for less than 20% of

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