B2B vs B2C Marketing Strategies: Key Differences

B2B vs B2C Marketing Strategies: Key Differences

Advertising, Analytics, Customer Retention, Lead Generation, Marketing, Social Media / By

The digital marketing world has different types of business strategies, specifically: business-to-business (B2B) and business-to-consumer (B2C). Marketing teams tend to see that both approaches share similar goals and objectives, and they understand whether B2B vs B2C marketing strategies will best serve their revenue goals. So, what’s the difference between the two? You’re in the right …

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8 Facts About Building Links

‌How To Optimize Link Building By Understanding Your Audience’s Mindset

Analytics, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / By

To succeed in the modern Internet environment, your website content needs to be both timely and engaging. When it comes to SEO, forget about algorithms and keywords. If you really want to success with both ranking and engagement, be sure that what you’re offering speaks to your audience’s mindset. You can greatly improve your organic …

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Zero Search Volume Keywords

Zero Search Volume Keywords: Why You Should Target Them

Content Marketing, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media / By

First things first: What is search volume? In simple terms, “search volume” refers to the average number of times users search for a keyword (a term or a query) on search engines within a specified timeframe, typically the previous year. It is a measure of the popularity of any given search query. As anyone would …

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How Contractors can boost leads from surrounding cities with Geo-Specific Content

How Contractors Can Boost Leads From Surrounding Cities With Geo-Specific Content

Content Marketing, Inbound Marketing, Lead Generation, Local Businesses, Marketing, SEO / Search Engine Optimization, Usability / UX / By

For contractors, home builders, and other service professionals, the name of the game is leads, leads, leads. In order for your website to be a success, it has to have a measurable impact on your business. Often, that impact comes in the form of phone calls and free quote requests. Most contractors work in a …

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Content Mapping Guide: 7 Reasons Every Online Business Needs One - Three (3) Stages of the Buyer's Journey

Content Mapping Guide: 7 Reasons Every Online Business Needs One

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media, Usability / UX / By

As a business, if you find yourself marketing your product to the wrong audience, you might as well talk in an empty room. We are no longer in the era of broad, generalized content and marketing campaigns. The key to taking your online business to the next level lies in knowing your audience. By doing …

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What Is CPM? The Key to Successful Digital Advertising

What Is CPM? The Key to Successful Digital Advertising

Advertising, Analytics, Lead Generation, Marketing, Search Engine Marketing, Social Media / By

When it comes to digital advertising, CPM is one of the most important metrics that you need to understand. CPM, which stands for “cost per mille,” is a metric used to measure the cost of an advertisement relative to the number of impressions it receives. In this article, we will explain what CPM is and …

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How to Optimize a Page for Semantic SEO

How to Optimize a Page for Semantic SEO [INFOGRAPHIC]

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization / By

Modern businesses are constantly looking for new ways to enhance the quality of their content and create compelling pages to please search engine algorithms and attract more clients. All the effort to develop enthralling landing and product pages takes a lot of thought, time, and words. Right when you feel you have got all that …

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2023 Small Business Marketing: Planning For The New Year Early

2023 Small Business Marketing: 5 Ways to Get An Early Start

Analytics, Lead Generation, Marketing, Research, SEO / Search Engine Optimization, Small Business, Social Media / By

The last few months of the year can be chaotic for small businesses. Many companies are facing a seasonal sales push, an impending financial close, and staff with extra stress and commitment. On top of everything, it’s also time to put definitive small business marketing plans in place for the coming year. Small Business Marketing: …

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High Converting Landing Pages: 8 Key Elements

High Converting Landing Pages: 8 Key Elements

Conversion Rate Optimization, Lead Generation, Marketing, Mobile, SEO / Search Engine Optimization / By

The average conversion rate for landing pages across all industries is 2.35%. It doesn’t sound like a lot, and you may feel quite good about yourself if you’re already seeing better numbers for your own marketing campaigns. If you want to break into the top, though, you’ll want to aim for conversion rates of around …

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