Blog – Page 2 – Return On Now

The AI-Enhanced CMO: How to Build a Marketing Strategy That Balances Human Judgment with AI Efficiency

The most forward-thinking marketing leaders don’t just automate tasks. They use AI strategically to enhance human decision-making.

If you’re considering AI for your marketing, be sure to avoid these common mistakes that can be barriers to your overall success.

By deploying good AI Governance practices, you can benefit from AI’s promise without breaking laws or alienating your stakeholders.

Your decision between chatbots and live chat for lead generation will depend on your specific business needs and customer preferences.

If you plan to adopt conversational marketing and chatbots, you’ll want to go in with an idea of how to measure and optimize it.

By integrating AI tools, you can optimize your outreach, target the right audiences, and ultimately drive higher conversion rates.

The problems marketers face aren’t going away. AI offers solutions that work, so embrace it in 2025 to your own benefit.

This post shows you how to delete Facebook completely, if you’ve had enough with their privacy, noncensorship, and AI tomfoolery.

In the Hybrid AI market, developers combine different artificial intelligence models to enhance performance and adaptability.

In 2025, the digital marketing landscape will continue to evolve rapidly. Here’s what you need to know if you want to remain relevant.