How to Build a Lead Generation Funnel: Key Steps [Infographic]

A lead generation funnel is a vital part of digital marketing, and yet only 32% of businesses have it identified. Why? BBuilding an efficient lead generation funnel requires alignment of many details. If  you approach it the wrong way, you stand to jeopardize the entire process. When it comes to creating a lead gen funnel,…

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7 Ways Even Smart Marketers Can Mess Up Their SEO

If you’re new to the whole search engine optimization thing — or, heck, even if you’re not — it might be a little intimidating to think of all the factors you have to consider to have a rockin’ SEO strategy. Even worse, what if there’s stuff other people are doing that you didn’t even know about? But it…

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Lead Nurturing: How to Do It The RIGHT Way [INFOGRAPHIC]

When customers turn to you for information about a product or service, they’ve likely encountered a pain point: They have a problem they need to solve. Even more importantly, they need you to figure out if you can assist them. It’s that plain and simple. It might be a big problem—say, they have something new…

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How To Improve Your B2B Content Marketing

It doesn’t matter whether you are strictly an online company or an international enterprise with retail storefronts across the globe. In either situation, B2B marketing plays a major role in your ongoing growth. However, improving on the B2B marketing foundation can be difficult, especially with growing competition and a break-neck pace of changing trends. According…

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5 Psychological Tricks To Give Your Online Sales A Boost

There’s a lot of noise and confusion in the online space. Many marketers find it a major challenge to get customers to choose your product over the next one on their list. Although it is not straightforward, there are some psychological tricks that can help you tap into the minds of your potential customers. If…

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Video Marketing Statistics 2019 [INFOGRAPHIC]

Video is the future. As available bandwidth grows enough for us to transfer ever larger amounts of data at lightning speeds, video will take off as the ultimate medium of the future. Video has an immediacy. It tells things as it is. Video excites like no other. If you are watching sports you get right…

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Smart Ways To Generate Content Quickly And Affordably

As marketers, we know how consistent publishing is the key to content marketing success. It can reward you with better online visibility and help you emerge as a thought leader. But maintaining consistency in content creation is often the biggest challenge. Sometimes you are struggling to find the next content idea. Other times you are…

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Highly Rated WordPress Security Plugins

WordPress is one of the most powerful website content management systems on the planet. Its immense potential is easy to see. WordPress makes it much easier for you to get the most out of running a website. However,  thanks to its widespread usage, the WordPress platform is frequently a target for hackers and attackers. If…

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What Can Automated Content for Social Media Do for Your Business?

Content automation tools are now available for social media. These solutions provide the ability to automate or semi-automate posting to social media channels. The software available can schedule, optimize and publish posts. It can also interact with your audience, curate content from other sites you love, and even write some content. By using content automation…

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6 Ways to Immediately Amplify Your On-Page SEO

We all know how important it is to rank in search engines to help your business get found. While off-page SEO is not something you can just do in one afternoon, we have some quick tricks to skyrocket your on-page SEO with only a few simple fixes to your web page. All you need to…

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