Advertising
How to Improve SEO and Data Collection Using Proxies
Marketing has changed over the years. Gone are the days when marketing solely relied on print ads and other media such as radio and television. In the digital age, marketing efforts are more data-driven. Search Engine Optimization (SEO), the practice of enhancing how a website ranks on search engines, is one of the most effective…
Read MoreData Visualization: Using It To Improve Digital Marketing Campaigns
Data is the new oil, they say. You stand to benefit from collecting as much data as you can about customer behaviors and preferences. With better data, you will be able to tailor content to individual needs and interests. This type of data can make a huge difference with digital marketing. And data visualization is…
Read MoreHow to Engage Customers Through the Gaming Market
The gaming industry is blossoming. During the pandemic, 227 million Americans played video games regularly. Players from all generations flocking to games like Super Mario Bros and Call of Duty. In fact, gaming is now bigger than the TV and music industries combined. As digital technology allows players to download their favorite games without leaving…
Read More5 Influencer Marketing Tools to Improve Performance
Social media marketing has taken many companies by storm, and now many are looking for the best ways to invest their marketing budget. Marketing through social media influencers has been giving outstanding results across the board. However, some businesses are still struggling to make the most of their marketing efforts. In this post, we will…
Read MoreDisplay Ad Design in 2021: Trends to Know [INFOGRAPHIC]
The world of advertising moves fast. One advertising trend can rise and fall just as quickly as a meme does. A lot of marketers find it challenging to say on top of the game. Regardless, it’s always a good idea to be aware of the latest trends. They are great indicators of what’s going on…
Read MoreHow to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]
![How to Evaluate and Improve Customer Acquisition Costs For Maximum ROI [INFOGRAPHIC]](https://943727.smushcdn.com/2516750/wp-content/uploads/2021/11/Infographic-How-to-Calculate-Customer-Acquisition-Cost-feature-150x150.png?lossy=1&strip=1&webp=1)
Customer acquisition cost (CAC) is a term that has increased in popularity with the rise of more targeted advertising and marketing campaigns that companies can easily track. Determining your customer acquisition cost can help you understand if you’re spending more money to obtain clients than you should be. Customer Acquisition Cost Formula The CAC formula…
Read MoreHow to Promote Better Cost Management with SEO
Digital marketing is very important for businesses in modern times. It is an investment that allows businesses to keep in touch with their audiences from all around the globe. Digital Marketing also helps businesses maintain brand visibility and engagement. But it won’t be cheap if you really want to show ROI. This poses a challenge…
Read MoreVisual Marketing: How to Sell Better Using Perfect Photography
Over the years, visual marketing has become an integral part of successfully running a business. Photography is an essential element in visual marketing. Why? Because it provides an opportunity for business owners to inform the public about their products effectively. Photography also contains nearly every detail of products, processes, and services. Because of this, itis…
Read MoreHow to Use Auction Insights for PPC Competitor Analysis
Competitor analysis is one of the essential strategies used by digital marketers to overcome competitors’ efforts. The Auction Insights report is the best way to identify what is working for your competitors on Google Ads. In this post, we will review Auction Insights in detail, including its definition, features, and limitations. What is Auction Insights?…
Read MoreWhy You Need a Content Marketing Consultant
In the business world, everything revolves around content. It helps you build a strong online presence and strengthen relationships with clients or partner companies. However, the biggest problem is staying original. Tens of millions of pieces of content are published every day. How can you ensure that your business will be the one customers notice…
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