Social Media

Grow Your eCommerce Store with These 5 Content Marketing Strategies FEATURE

Grow Your eCommerce Store with These 5 Content Marketing Strategies

Blogging, Content Marketing, eCommerce, Inbound Marketing, Marketing, Social Media /

Since the advent of the internet and cashless spending, eCommerce has been on the steady rise with no signs of stopping. Today, a great number of entrepreneurs have chosen to forego physical stores. Replacing the “brick and mortar” mentality, they are exclusively focusing their efforts online. As a result, they’re growing their businesses while raking […]

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How to reach your first 5K YouTube Followers

5 #SEO Benefits of Using Online Video Content on Webpages

Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media, Video /

When it comes to establishing a connection between your business and its target audience, video content offers a number of powerful benefits that you won’t achieve with other mediums. Not only is video naturally more emotional and engaging when compared to plain text, but it’s also more persuasive. In fact, about 64% of people say

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Google Bing Logos FEATURE IMAGE

Google Vs. Bing for SEO: Should You Target Both?

eCommerce, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media /

With most digital marketers focused on Google for their SEO activities, it’s easy to forget that there are other search engines out there, including Bing. In fact, Bing is used in one-in-five USA-based desktop searches, according to ComScore. When combined with Yahoo, which Bing has powered since 2010, Bing serves up about 1/3 of search

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Return On Investment ROI Influencer Marketing

3 Underrated Advantages of Influencer Marketing

Content Marketing, Inbound Marketing, Marketing, Mobile, Social Media /

Today, brands allocate dedicated budget for influencer marketing. During 2017, 63% of companies decided to increase the budget for their influencer marketing strategies, according to a survey by bloglovin.com. Unlike traditional marketing, influencer marketing helps brands to gain as well as retain customers. In addition to this, influencer marketing is also a cost-effective strategy for brands

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Social Media Automation

Social Media Automation Strategies for Startups

Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media /

Attracting attention and being “seen” is one of the hardest problems new business startups face. With so much competition for attention today, we have a lot to think about and consider. It’s important that you do all that you can to stand out from your competition. Without a long-term reputation or a client list to

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5 tips for a beginner blogger to find a target audience

5 Tips for Beginner Bloggers to Find a Target Audience

Blogging, Content Marketing, Entrepreneurship, Inbound Marketing, Marketing, Social Media /

When you’re just getting started as a blogger, you have so many questions to answer. From finding a topic you’re passionate about and defining the purpose of your blog, to setting it all up and going online, you have to preplan every step. That includes finding and defining the type of people you are aiming

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How to Start a Business Online for less than $5,000

How to Start an Online Business for $5,000 or Less

eCommerce, Entrepreneurship, Inbound Marketing, Marketing, Social Media /

If you’ve read articles recently on personal finance or employment options, you’ve likely seen references to income inequality, lengthening work hours, and the quest for career satisfaction. Many of us find ourselves in the predicament of tightening our budgets, hoping to make our dollars stretch as far as possible. You could try to alleviate your

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Affiliate Marketing Infographic FEATURE Image

Affiliate Marketing Basics Explained [INFOGRAPHIC]

Blogging, Content Marketing, Entrepreneurship, Inbound Marketing, Marketing, Social Media, Video /

You may have heard some people say that affiliate marketing is not as big as it used to be. That’s all nonsense. If anything, this business niche is even stronger than ever before. And right now is as good a time as any to enter it. How Big Is the Affiliate Marketing Industry? Global retail

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Why Journalists Outrank Marketers Chart 1

Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media /

In the shifting sands of SEO, there’s one constant: It’s much better to sit atop the SERPs than it is to rank on page two. How much better? Nearly 30x better. As you’ll see in the tables below, when it comes to ranking in search, publications — that is, actual news sites — still do

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7 Ways Even Smart Marketers Can Mess Up Their SEO

7 Ways Even Smart Marketers Can Mess Up Their SEO

Blogging, Content Marketing, Inbound Marketing, SEO / Search Engine Optimization, Social Media /

If you’re new to the whole search engine optimization thing — or, heck, even if you’re not — it might be a little intimidating to think of all the factors you have to consider to have a rockin’ SEO strategy. Even worse, what if there’s stuff other people are doing that you didn’t even know about? But it

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