Entrepreneurs of small to medium-sized businesses often wear many hats during startups. More often a business necessity than a strategic decision, entrepreneurs would take on many roles—and be good at them—while leaving their most powerful role up in the air: being the main decision maker, strategist, and planner. While expanding operations in-house might not be […]
5 Ways to Elevate Your Business with Outsourcing Read More »
During many a client or prospect meeting or call, I get a lot of questions about how to make the most of inbound marketing. Many of those questions are focused on the basics of how inbound marketing itself works. In reality, inbound is a mix of tactics and strategies that set you up to receive
Why SEO Is the Best Inbound Marketing Investment Read More »
By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help your domain rank in search
How To Write Blog Posts That Will Rank Well and Engage Readers Read More »
Every now and then I’m allowed to have ‘fun’ at the office. Typically, this fun is forced upon me in the form of videos vaguely related to the social media job at hand. One such bit of fun was actually enjoyable! The video below talks about Facebook fatigue and your friends, and is a pretty
The Most Annoying Facebook Business Page Habits Read More »
Happy New Year! With 2015 having arrived, we should not be surprised to see a slew of “predictions” columns and other content items coming out. Last month, the Content Marketing Institute was kind enough to include my thoughts in their annual predictions piece. Earlier this week, a nice infographic went live on the Curata Content
2015 Content Marketing Predictions [Infographic] Read More »
I brandish myself a perpetual student of life, and of business. After all, life is about making mistakes, learning from them, and growing as a result of our life lessons. For most of us, the biggest lessons come from experiences themselves. But we can take a shortcut by reading and staying up to date on
8 Books Every Entrepreneur and Growth Hacker Should Read Read More »
With the holiday season in full force, it can be easy to focus all of our attention on the stretch run, looking forward to some time off spent with family. Some companies even have an annual “shutdown” for the last week or two of the year, taking advantage of the holidays to take a break
Inbound Marketing: The Time is Now to Get 2015 in Order Read More »
When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still valid concepts to understand, the underlying techniques
What Marketing Schools Should REALLY Be Teaching Students Read More »
This week I was honored to take part in the Austin edition of LocalU, a traveling series of training seminars that teaches small businesses how to market themselves online in their locale. If you are unfamiliar with LocalU, take time to review their website. They cover all of the key topics you might want to
Local Search Engine Optimization Basics [Slideshow] Read More »
As a huge proponent of inbound marketing, I also have a soft spot for social media as a marketing vehicle. It has been a fantastic tool in our content promotion and demand gen efforts. At the same time, there have been instances where I felt tired of social media. Burned out even. Unmotivated to look
5 Signals You Need To Back Off Social Media Read More »
