Content Marketing

Reality Check: Stop Obsessing Over Your Site Ranking

There are many great SEO Analytics Platforms on the market today, names such as SEOmoz, seoClarity, Conductor, Brightedge, and more as the list grows every year. Another one of the leaders is Raven Tools. A couple of weeks ago, Raven announced that they are dropping their ranking reports from the product. This is at least […]

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Social Failures, SMB Blogging, Link Audits, Content Marketing, and More | Return On News

Welcome to Return On News. Periodically, I like to take a moment to review the content that has inspired me enough to share on Twitter. Among that content, there are typically a handful of posts that stand out and deserve special mention. On that premise, I created Return On News. From time-to-time, when I find

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Web Presence Framework: Extending Reach Beyond Your Website

I remember the days when you could launch a website and get back to business as usual, knowing that it was likely to provide some value just by existing. These days, websites remain the key to successful marketing strategies  However, online marketing includes much more. This post outlines a framework for mapping marketing objectives to a

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Website vs. Web Presence: Are You Doing Everything You Can to Reach Customers Online?

The following slide deck was my supporting material for a presentation to the Austin Online Marketing Club on November 27, 2012. It addresses the question of whether you should be managing a website, or a more comprehensive web presence. In the document, you will find a couple of case studies, a review of how the

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5 Not-So-Obvious Reasons To Use Guest Posting To Build Your Brand

Enjoy today’s contributed content from professional guest blogger Mason Cameron. There are many ways to get traffic to your website, and they all have their positives. Because there are so many options, you need to decide what will work best for you. It’s possible to spread yourself too thin and see no benefit at all

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Google SEO Guide: Self-Help Resources Online

SEOs come in all shapes and forms. Some of us are full-time professionals focused on every single facet of SEO. Of course, with Google leading the pack by a mile in North America, it’s the most important search engine to optimize for. Not to discount Bing or Yahoo, but they account for less than 20% of

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Multilingual Tweeting to Further Your Global Brand

Today’s guest post provided by Shara Clark, who markets and writes about global language school Glovico. In this post, she analyzes how to approach tweeting in multiple languages – why, how, and even a little bit about when. An estimated 13% of the global population speaks English. As a global marketer, that leaves you with

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3 Tips for Building a Strong Online Presence

The following guest post has been contributed courtesy of freelance writer Becky Wilcox. She covers some basic items to keep in mind when working to build out your overall presence online. Take one look at practically any sector of business these days, and it becomes increasingly clear just how important the Internet has become in

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