It’s hard to believe that 2014 is nearly a wrap. And what a year it has been! From the sunsetting of Google Authorship and PageRank, to the digital war on Sony about their new movie The Interview, we have certainly had tons to talk about. With the year winding to a close and a short week […]
Return On News: 100 Blogging Lessons, SEO Pitfalls, & More Read More »
We like to cover more in depth topics here, such as SEO, SEM, Content Marketing, and the like. But at the core of all of these efforts is the website itself. If you are using the web to promote your business, you absolutely MUST have a quality website in place to maximize your reach out
8 Key Characteristics of a Quality Website for Business Read More »
Over the past couple of years, there has been a growing trend of new websites with infinite scroll incorporated. For those of you unfamiliar with the term, the idea of infinite scroll is that you cannot physically scroll to the bottom of a web page. If you get toward the bottom, either additional content will
Infinite Scroll Web Pages and SEO Read More »
How often do you hear business and marketing pros refer to user experience and usability as the same concept? It’s true that usability is a key component of user experience design, without question. But they are absolutely different ideas. User Experience (UX) for Content Marketing On Friday September 27, 2013, I conducted a training for
User Experience Is More Than Usability [Slideshow] Read More »
Google+ has come a very long way since its inception. Overall, they simply added features and functionality to Google Plus during the earlier months of its existence. However, today they converted me over to their new interface. I must say, I like the changes! The entire User Experience has taken a major leap forward. It
Check Out The New Interface for Google Plus Read More »
I remember the days when you could launch a website and get back to business as usual, knowing that it was likely to provide some value just by existing. These days, websites remain the key to successful marketing strategies However, online marketing includes much more. This post outlines a framework for mapping marketing objectives to a
Web Presence Framework: Extending Reach Beyond Your Website Read More »
Anchored links are good for helping direct users to the right part of a web page right when they click through to view the materials. This post explains the basics of anchored links and how they impact SEO.
Anchored Links: What You Need To Know for SEO Read More »
I cover a variety of SEO topics on Return On Now, but it is often important to take a step back and consider the full realm of online marketing. While SEO is most important for presenting your best game face to the search engines, it is not the only variable at play. You also have
3 Keys to Balancing User Experience and SEO Read More »
