Posts Tagged ‘user experience’
How to Write SEO-Friendly Product Descriptions for eCommerce
With the internet’s increasing growth in share of overall commerce, online shopping is taking over. It is estimated that the number of global digital buyers will reach 2.14 billion in 2021. An impressive number, right? That’s why new e-commerce stores are popping up every single day. For an existing e-commerce business owner, that means that…
Read More6 Digital Marketing Traps and How to Avoid Them
Digital marketing is the lifeblood of every great company. This makes sense considering everyone spends most of their time on smartphones. If your company isn’t using digital marketing, you’re behind the times. Money spent in the US on social media marketing reached $43 billion in 2020, a 20% increase from 2019. While digital marketing tactics…
Read MoreHow to Make Your Website Mobile-Friendly
We can’t stress enough how important it is to have a responsive mobile website. For several years now, mobile search volumes have exceeded that of desktop. You simple need a mobile-friendly website, i.e. ease of use and fast access from smartphones, tables, and all device types. As Google continues to evolve it’s AI functionality and…
Read More2021 Digital Marketing Trends for Financial Services
The modern world moves at the speed of light. Meanwhile, the economy and free market must move with it. If you want to survive in an ever-changing financial services industry, you will need to keep up with current trends in both finance and marketing. Along with the more broad financial marketing trends, it is also…
Read More7 SEO Tools for Streamlining Your Campaigns
You’ll find it very difficult, if not impossible to run a successful traffic growth strategy without the proper SEO tools on hand. Every aspect of the optimization process, from research to link building, will have a number of tools that can streamline the necessary subtasks beneath that strategy. There is such an array of choices,…
Read MoreMultivariate and A/B Testing For SEO: How to Do It the Right Way
As the shift to digital accelerates with each passing day, marketers are working hard to find the most effective strategies for search engine optimization. A big part of success here is understanding of how users respond to your website. And the best way to find this information involves a range of website testing methods. These…
Read MoreDesigners: Always Consider Customer Experience Over Design Trends
When designing for the web or creating new branding materials, you might find that following the latest trends can help you create fresher, more cutting-edge designs. However, keep in mind that your looking at trends. Ask yourself whether the trend you are considering makes your website easier to use. Does it make your business more…
Read MoreHow to Diagnose And Reduce The Bounce Rate On Your Blog
You put in a lot of work to create and promote blog content that appeals to your target audience. A high bounce rate is the last thing you want to see. Visitors land on your blog for a number of reasons. Maybe a branded or paid social media post directed traffic to a specific article.…
Read MoreHow Startups Can Use Social Media to Understand Customer Needs
Social media connects people with friends, families, and others who share similar interests. Using the wide range of social media services available, everyone can easily communicate and share information with each other. Brands have even begun to use these same platforms as marketing tools for engaging a larger number of people. Social media connects these…
Read MoreHeat Maps: What They Are and How to Generate One
In today’s world, companies have a lot of challenges to overcome if they want to win a share of the market. Everybody’s doing digital marketing, and it is not a secret. However, not everybody does it equally well. Therefore, you need to find a way to evaluate your online marketing efforts continuously, so you can…
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