Posts Tagged ‘user experience’
How Startups Can Use Social Media to Understand Customer Needs
Social media connects people with friends, families, and others who share similar interests. Using the wide range of social media services available, everyone can easily communicate and share information with each other. Brands have even begun to use these same platforms as marketing tools for engaging a larger number of people. Social media connects these…
Read MoreHeat Maps: What They Are and How to Generate One
In today’s world, companies have a lot of challenges to overcome if they want to win a share of the market. Everybody’s doing digital marketing, and it is not a secret. However, not everybody does it equally well. Therefore, you need to find a way to evaluate your online marketing efforts continuously, so you can…
Read MoreHow Much Does Google Really Care About Content Freshness?
A couple of years ago, the blogosphere went crazy for updating old content. Optimizing your existing posts became the default for a lot of sites. It was even a higher priority than posting new content, because people realized that old content can age badly. So freshness is really important, right? Well the answer is a…
Read MoreHow to Create SEO-Friendly Content: 5 Practical Tips
Producing SEO-friendly content is a sure-fire way to grow your business without adding to your marketing budget. If your website is optimized properly on-page and has solid domain authority, it will rank higher in Google. And ranking higher literally means more customer engagement. No matter how great your content may be, it serves no purpose…
Read MoreHow and Why to Focus on Data When Marketing to Gen-Z
A few years ago, brands around the globe experienced a millennial marketing wave. It seemed as though the textbooks were thrown out the window. Everything about marketing changed. Just as the dust is settling, there’s another wave coming. And Gen-Z is riding it. If you’re a marketer, you’ve likely already heard industry chatter peppered with…
Read MoreBeginner’s Guide to Effective User-Focused Optimization
You’re a business owner who’s planning to build a foundation in the digital landscape. The only problem is that you don’t know where to begin. This is one of the most common problems that fledgling online marketers face when expanding their online reach. Fortunately, a lot of pioneers have shared some techniques on how you…
Read MoreHow to Start Using Agile Principles in Marketing
Back in 2001, a team of software developers gathered to discuss how they could streamline work processes. The result of this meeting was the Agile Manifesto. This document includes 12 principles for effective project management, discouraging the role of excessive meetings and documentation. Today, Agile is everywhere. While some consider it a buzzword, Agile is…
Read MoreHow to Ensure a Fast, User-Friendly Website
Any business owner who wants to establish a solid online presence realizes how important their website is. And if you want it to rank well, it must be fast and optimized for search. After all, your website can bring your business and branding closer to your target audience than any other marketing vehicle can. In…
Read MoreBenefits of Multilingual Digital Marketing
Multilingual digital marketing is not new. Many large, middle, and small-scale businesses are already using multilingual strategies to improve their digital marketing campaigns. Let’s review the business benefits of employing multilingual strategies within your digital marketing efforts. New Business Markets Of course, multilingual digital marketing provides one huge benefit right out of the gate: it…
Read MoreTechnical SEO Tips for 2020
If you have a website, you need SEO to show up on search engines. With so many companies flocking into the digital marketplace in the wake of the COVID-19 quarantines, this is even more true. Practically every company on Earth is suddenly fighting to be seen online. Your website’s SEO has become more essential than…
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