Posts Tagged ‘user experience’
Generate More Leads With Conversational Marketing
Fresh leads are the lifeblood of every business. And yet, 61% of marketers cite lead generation as their top challenge. Nowadays, customers have an abundance of different options to choose from. You have to do your very best in order to attract and keep them. That’s why you have to update your marketing and lead…
Read MoreHow to Find Out if Your SEO Strategy is Working for Your Brand
Let’s first address the elephant in the room: SEO is a long-term game, period. However, due to the long-term nature of the channel, it’s a very common concern of marketing executives and managers to doubt the progress of their SEO campaign—or to think that their SEO simply doesn’t bring anything at all. So, how can…
Read MoreHow to Use AI to Effectively Increase Engagement on A Website
Artificial Intelligence (AI) is no longer a concept found only in sci-fi movies and robots. For internet entrepreneurs, it is basically an integral part of our work. As a retail business managing a website and wanting to attract more business, AI tools can be an avenue for growth and more conversions. Established tech giants such…
Read More8 Ways to Refresh Your Content Marketing Strategy for 2020
Even though new methods come along each year and the way we use content changes, consumers still have a voracious appetite for new material. As we march forward into 2020, it’s vital to give your content strategy a fresh spin. Show your target audience that you’re aware of changes in technology and the way they…
Read More5 Best Free Content Management Systems
According to MillForBusiness, 380 new websites are created every minute. Yes, you read that right, every minute! And you’d never find an easier time in the past for creating a new website. Thanks to numerous platforms and open source Content Marketing Systems (CMSs) that have been developed, you can create almost any kind of website…
Read MoreEverything You Need to Know About JavaScript SEO
Just launched a dynamic website? Kudos to you! It could be your best sales move yet. Now, you are presenting your best face to online prospects, and hopefully, convincing them to buy into your story. If you used JavaScript for your website, be sure you’ve properly taken search engine optimization (SEO) into account. Otherwise, missteps…
Read MoreThe Importance of B2B Content Marketing Funnels
Today, content rules when it comes to promoting your business online. That’s true whether you sell to consumers or other businesses. Inbound marketing has contributed to an evolution for the B2B content marketing funnel. The newly minted version has become much better and more useful than outdated outbound marketing strategies. These days customers rely on…
Read More11 SEO Mistakes Bloggers Make And How To Avoid Them
A lot of bloggers tend to make similar mistakes, especially in their early days blogging. Let’s review the most common SEO mistakes with blogging, what harm these mistakes can cause, and how you can avoid the same gaffs yourself. #1: Choosing the Wrong Keyword(s) This is where it all starts. A large percent of bloggers…
Read MoreWhy Google Loves Websites that Exhibit Strong User Engagement
Google holds an impressive share of searches – 90.8%! Obviously, what Google says, thinks, and does matters a lot. Since its entry into the digital realm in 1998, Google’s dominance in search has been nothing short of legendary. With millions of users performing billions of searches a day, Google is typically the first place they…
Read More4 Successful Email Marketing Strategies to Reach Gen Z
Over the past few years, millennials have become a favorite topic of conversation among marketing gurus. But they are adults now, and we need to be thinking ahead to Gen Z, which comes next. Focusing on what they do online, how they make purchasing decisions, and whether they still open their emails, marketers around the…
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