Posts Tagged ‘SEM’

What Is CPM? The Key to Successful Digital Advertising

When it comes to digital advertising, CPM is one of the most important metrics that you need to understand. CPM, which stands for “cost per mille,” is a metric used to measure the cost of an advertisement relative to the number of impressions it receives. In this article, we will explain what CPM is and…

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8 Ways To Create SEM Ad Copy That Actually Drives Sales

Search engine marketing (SEM) is an increasingly popular form of online advertising. SEM allows businesses to pay to place their ads above organic search results when users enter relevant keywords into a search engine. In the wake of Apple’s recent privacy update, this high-intent traffic has caught the eye of many disillusioned former social media…

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PPC & SEO Combined: 4 Strategies for Success

For many marketing specialists, PPC (Pay-per-Click) and SEO (Search Engine Optimization) marketing strategies have been separate approaches. Some even consider them alternatives to one another, investing in them one at a time. And who can blame them? At the first glance, PPC and SEO help in different ways. SEO increases a website’s organic traffic through…

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PPC for SaaS Marketing Results: 6 Must-Read Tips

With more and more businesses shifting their marketing efforts to the digital sphere, it’s no wonder that SaaS (software as a service) is becoming increasingly popular. SaaS is a business model that allows companies to offer their software to customers through the internet, without having to install it on a physical computer. This model has…

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How to Use APIs to Enhance Your SEO

According to research, marketers employ up to 30 distinct applications to accomplish their goals. Because of this situation, marketers frown upon the idea of ramping on yet another complex and difficult-to-learn tool. Fortunately, we can use APIs to accomplish the same tasks faster and more efficiently. API technologies provide unprecedented access to important data, and…

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Why SEO Matters, and Why It Should Be Your Top Digital Strategy

Search Engine Optimization (SEO) is a great marketing tool for online businesses. Many businesses online use this tool to their advantage. These companies already understand why SEO matters. But, not all of them prioritize SEO. Let’s explore some of the main reasons why SEO should take the front seat among  your business marketing strategies. First,…

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How to Combine SEO and SEM to Own The Google SERPs

If are serious about your online presence, you must pay attention to your positioning in the Search Engine Results Pages (SERPs). Organic searches are likely to bring in the largest volume of new visitors. And it’s also the most likely traffic source to drive a healthy number of conversions. Unfortunately, you have to be patient…

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Digital Branding in eCommerce

If your brand lacks a solid digital presence, it is like a car without an engine. You can do everything else right, but it isn’t going anywhere. While old-fashioned branding options can work, they aren’t enough. For maximum impact, aim to diversify your branding tools. This post will cover everything you need to know about…

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How to Use Auction Insights for PPC Competitor Analysis

Competitor analysis is one of the essential strategies used by digital marketers to overcome competitors’ efforts. The Auction Insights report is the best way to identify what is working for your competitors on Google Ads. In this post, we will review Auction Insights in detail, including its definition, features, and limitations. What is Auction Insights?…

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How to Promote Affiliate Offers With Google Paid Ads

There are many ways to promote affiliate offers. One of those methods is using Google Paid Ads. In this post, we look at how you can go about doing so this year and in the future. Before you get started with your affiliate marketing campaign, you must know the standard policies by Google around paid…

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