If you want to optimize your website to perform well on search engines, you’ll need to be dedicated to identifying new ways to enhance your search engine optimization strategy. Anchor text SEO is one of the things you’ll need to grasp to get this working properly. Anchor text plays a pivotal role in SEO, because […]
Anchor Text SEO: Best Practices Read More »
With the continued growth of Internet use as the world population grows more technical in nature, every business needs to have a web presence. Online marketing, simply put, is a requirement in 2017. But it’s not sufficient simply to “show up” with digital marketing activities. You need a website that drives both traffic and conversions.
Link Building: Master the Art for SEO Success Read More »
We work with a range of client types here at Return On Now. At least once per quarter, we run across a situation where there is almost certainly a Negative SEO attack either underway or already completed. Just this month, I was working on an Online Reputation Audit for a new client. Their main concern
Five Ways to Pinpoint a Negative SEO Attack Read More »
Life is busy. It seems the more we work to get ahead, the further behind we can fall at times. In a previous career stop, I used a very effective model to help myself and my coworkers better evaluate where time is well spent. After all, if you simply chase whatever has your attention, where
10 SEO Questions to Ask Yourself in 2016 Read More »
Updated October 8, 2021 Having played the SEO game for two decades now, I’ve seen it all. Not very long ago, you could get away with all sorts of tricks to drive organic traffic. Purchased links, link wheels / schemes, keyword stuffing, and a laundry list of other spammy black hat “techniques.” Of course, we
Why White Hat SEO Requires Patience Read More »
It has been quite a while since we’ve published a curated list of posts in our Return On News series. Since it has been a hot week or two for news items, I thought I’d pull one together today to help catch you up on all the latest developments. If you haven’t seen Return On
Return On News: Penguins, Pandas, and Pirates, Oh My! Read More »
Anyone experienced in search engine optimization knows that links are the lifeblood of a well-ranking site. We’ve seen estimates that links represent upward of 40% of the ranking factors. We’ve also seen recent news that implied links are to be added to the equation. But that’s a future-forward conversation, as implied links are more of a
8 Facts About Links That’ll Make Your Hair Stand on End Read More »
If you are like most webmasters and SEOs today, you are very careful about link building, and especially blog commenting. And with good reason. Google has gone on record speaking out against link schemes as a whole. The passage below from Google’s Link Schemes Page summarizes their overall stance on the matter: Any links intended
Is Blog Comment Link Building Bad For SEO? Read More »
Even with all of the hype about changes in algorithms and how social media has become important for overall rankings, link building remains one of the most important activities in driving a successful SEO campaign. If you have budget to support such a campaign, we highly recommend you hire an external agency or resource to
DIY Link Building: Easy Ways to Do It Yourself Read More »
We have covered Google Penguin in great detail here on Return on Now. After doing many link audits and link profiles, we have a good handle on what it was and how to address it. Figuring out exactly which links and domains are responsible for Penguin related penalties is the hardest part of a link
Google Webmaster Tools to Show Unnatural Links Read More »
