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Generational Marketing: Target the Family, Not the Individual [Infographic]

Analytics, Content Marketing, Marketing, Research, Social Media / Donna Moores

The days when marketers can design one-size-fits-all marketing campaigns for brands and products are gone. Consumers now want information tailored according to the preferences and needs of their age group. You can’t target Baby Boomers using Snapchat videos, can you? No – right. This is exactly why you need to change your approach from one-size-fits-all […]

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9 Strategies to Write Clickable Content for Every Social Network

Blogging, Content Marketing, Inbound Marketing, Marketing, Social Media / Lori Wade

Social media plays an essential role in content promotion. Now that it has gone mainstream, more people are exploiting social media sites to keep in touch with their friends, look up news and see what others are doing. Businesses have not been left behind. They are rapidly adjusting as well. With each coming day, businesses

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How to Find the Right Balance on Social Media to Sell More

Blogging, Content Marketing, Inbound Marketing, Marketing, Social Media / Evans Walsh

While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% penetration. This is not some fairytale story! Social media is the best way to

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Essential Ways to Promote Your New Website

Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Emma Miller

Recent studies show that 81% of customers visit a company’s website prior to making a purchase. While some people visit it directly, following the link featured in blog posts, social networks and emails, most of them start by typing a keyword into a search engine. Given the fact that 75% of users never scroll past

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10 Clever Ways to Get More Instagram Comments

Content Marketing, Inbound Marketing, Marketing, Social Media / Ashley Komee

Many companies and indie creators have turned to Instagram in order to publish their content and promote their brands. This has made Instagram as big as Facebook and Twitter in the marketing department, but it has something that both of these social media platforms lack. Instagram has been created with quick content turnover and a

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The Importance of Social Media for B2B Marketers

Content Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization, Social Media / Lucy Benton

Nowadays, you’d be hard pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and for entertainment. It is absolutely clear that the impact of social media on business has been growing for quite some time. The reason

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How to Use Social Media Feedback to Inform Content Marketing Strategy

How to Use Social Media Feedback to Improve Your Content Marketing Strategy

Content Marketing, Inbound Marketing, Marketing, Social Media / Veronica Hunt

Each day we share 27 million pieces content. This need of daily information has already changed marketing strategies of many brands. They are no longer advertising-like and intrusive. The reign of outbound marketers is gone. In turn, inbound marketers came to reconstruct and readjust the strategies of an old school to earn customer loyalty. And

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7 Blogging Problems and How to Solve Them

7 Painful Blogging Problems And How to Solve Them

Blogging, Content Marketing, Inbound Marketing, Social Media / Eliza Medley

When operating a successful blog becomes problematic or you simply have difficulty getting things off of the ground, you might be tempted to give up altogether. Before you throw in the towel, though, remember that other bloggers have dealt with the same issues. They have successfully navigated the troubles that you face now and gone

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Content Marketing Hacks to Improve Blogging Results

11 Content Marketing Hacks to Speed up Blogging Growth

Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / Pat Fredshaw

TL/DR: Every brand can benefit from a great blog. However, it takes some hard work to create growth and ensure that your audience members stay engaged. Writing a blog can be a rewarding way to reach out to your audience, and share your thoughts and knowledge on issues that are relevant to them. When used

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Smart Content Marketing Strategies for Bloggers

Analytics, Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media / Malia Keirsey

Some people think that all it takes to have an effective content marketing campaign is writing and publishing blog posts, telling their family about it and then going do other things. If that’s your strategy, then boy are you missing out! Content marketing is so much more than that. So how do you effectively content market

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