Posts Tagged ‘facebook’

3 Underrated Advantages of Influencer Marketing

Today, brands allocate dedicated budget for influencer marketing. During 2017, 63% of companies decided to increase the budget for their influencer marketing strategies, according to a survey by bloglovin.com. Unlike traditional marketing, influencer marketing helps brands to gain as well as retain customers. In addition to this, influencer marketing is also a cost-effective strategy for brands…

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Social Media Automation Strategies for Startups

Attracting attention and being “seen” is one of the hardest problems new business startups face. With so much competition for attention today, we have a lot to think about and consider. It’s important that you do all that you can to stand out from your competition. Without a long-term reputation or a client list to…

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How To Improve Your B2B Content Marketing

It doesn’t matter whether you are strictly an online company or an international enterprise with retail storefronts across the globe. In either situation, B2B marketing plays a major role in your ongoing growth. However, improving on the B2B marketing foundation can be difficult, especially with growing competition and a break-neck pace of changing trends. According…

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6 Ways to Immediately Amplify Your On-Page SEO

We all know how important it is to rank in search engines to help your business get found. While off-page SEO is not something you can just do in one afternoon, we have some quick tricks to skyrocket your on-page SEO with only a few simple fixes to your web page. All you need to…

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How to Advertise on LinkedIn: A Complete Guide

LinkedIn is too often an afterthought for many marketers, who choose instead to focus the majority of their social media advertising on Facebook alone. But with a network of 500 million professionals and counting, the smart marketer considers it a no-brainer to take full advantage of this platform. LinkedIn is the largest B2B platform ever…

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A Step-by-Step Guide to Marketing your Mobile App

Thanks to the increased use of smartphones, there’s an ever-growing market for mobile apps. Creating an app opens up an entirely new channel through which you can interact with and engage your customers. That means your dedicated audience can have access to you in one simple click. You’ve followed every rule there is on how…

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4 Costly Content Marketing Mistakes

Content marketing is as popular as ever. Regardless whether you’re thinking about a small local business or a multi-national corporation, you’d be hard-pressed to find a successful company that doesn’t use content as part of its marketing strategy. And there’s a good reason for that. Without content, it would be almost impossible to grab the…

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Targeting Average Jane Or Joe? How To Get Them To Contact You

In a perfect world, your prospects – the average Jane’s and Joe’s of this world – would contact you, as opposed to the other way around. We’re not living in a perfect world, but here’s the thing: Getting your prospects so excited about your brand that they initiate contact is totally possible! How so? Let’s…

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The Psychology Behind Sharable Content

“Content is king” We’re so used to this phrase being thrown around that it’s become rather worn out. But let’s back up and reflect on how it became so matter-of-fact today:  Bill Gates published an essay on the topic in January 1996. Yes, the Microsoft founder wrote this more than two decades ago. It’s still incredibly…

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