This is a very serious subject, and one that would no doubt create a range of different responses from various people. This covers the topic of whether you could attract customers to your business without advertising your services. What does this mean? No sales page. No price list. Not even an option to join a […]
How to Get Clients Without Advertising Read More »
Several months ago, we empaneled a group of communications professionals to tell us where to focus our content marketing time and treasure this year. Then we dove a little deeper into how small/medium businesses and nonprofits could apply all that internet marketing knowledge to their own endeavors. It’s been nagging at me for years now,
But, What Is Content Marketing? 2016 Back to Basics Series Read More »
Friends, let us hope this is the last in a series on how to use, post, and sell on Instagram for small and medium businesses, nonprofits, and private practices, consultants, and service providers. We’ve discussed Instagram as a lead generation tool for your sales funnel. Which is marketing geek-speak for getting people into your store
Actually Selling from Your Instagram Posts Read More »
In our thrilling conclusion to last week’s Selling on Instagram post — or, as I’ve been calling it, the Social Media Series that wouldn’t end — we bring you a boatload of real-world ways to compel, capture, convince, convert, and cash in. Sharing is Caring: Endorsements https://www.instagram.com/p/BGsjLmPqpT-/ Actress Carrie Ann Moss, whom you probably know
More Ways to Sell Products and Services on Instagram: Social Media Series 2016 Read More »
As promised, we’re back we’re going to explore the wonderful world of selling on Instagram. Sales in the Land of Instagram First, let’s define terms. I think words matter. We can all go further, together, when we take a moment to find a common starting point when we’re talking about sales or social selling — or
How to Sell on Instagram for SMBs: 2016 Social Media Series Read More »
As part of our ongoing series of social media for today’s one-man-band marketers and those who love them, we’ve been looking at Instagram, both why and how to use it. Last week, we covered some of the benefits of marketing with Instagram. We’ll continue that today. As often happens in life, we will uncover some of
Posting to Instagram for Small Biz Marketers: 2016 Social Media Series Read More »
Last week, we looked at Instagram in the abstract — as something Margaret Atwood may have written at the turn of the century — and then, with a high-level geopolitical analysis — because I fancy the work that Stratfor and the like do for our society. Now let’s get down to brass tacks, por fin, okay? As I’ve said in
Instagram Pros and Cons for Small Business Marketers: 2016 Social Media Series Read More »
And now, the thrilling conclusion to our mini-series: The Visual Social Platforms: Which One Should Busy Small Biz Folk Be On Now. All You Need to Know Is in the Title — Because Facebook Imagine seeing that title on the worn spine of a paperback in a used bookstore before the turn of the century, if
2016 Social Media Series: Why Instagram? Because Facebook. Read More »
Last week, we took a brief foray into the history of the digital social media so that we could make better informed, supportable decisions on how to allocate our social media and content marketing dollars and efforts. This week, we’ll dive a bit deeper into the “visual platforms” of Tumblr, Pinterest, and Instagram. I will
Which Visual Social Media Should Small Business Use, and Why? Read More »
Whereas Facebook and LinkedIn each merited their own series of posts, we will now turn our attention to Tumblr, Pinterest, and Instagram. For our purposes as small business owners, local and online merchants, one-man-bands, and other bootstrappers, let’s lump these three together as the “visual platforms,” i.e. the newer, sexier social media. But, let’s put air
2016 Social Media Series: Everybody Just Calm Down Read More »
