We talk about search engine optimization (SEO) quite a bit on here, but SEO is (obviously) not the only way to drive web traffic. You could also invest in various paid placements such as PPC, display, or sponsored white papers to drive targeted traffic back to your website. Many old school marketers immediately turn to […]
SEO / Search Engine Optimization
Robots.txt allows you to suggest which pages each search engine should not crawl. Learn the basics in this blog post.
Tommy Landry takes a moment to review Google+, discussing it’s use as a social network and how it might be important to understand for social search.
Tommy Landry of Return on Now gives his recommendations of the top SEO Blogs on the web today.
User Personas are crucial to creating relevant content that will get ranked well by Google in a post-Panda world.
With Google Panda approaching, our author kicked off an experiment to learn how extreme of an impact the new algorithm update would have on duplicate content. Unfortunately, it blew up in his face. Now, he’s under fire and picking up the pieces. See what you think here.
Much of the material I’ve covered on here to date has focused on higher level concepts such as social media, marketing, public relations, entrepreneurship, etc. However, in recent discussions with local services businesses (electricians, auto mechanics, etc.), I learned than many of them do not truly understand the power of the internet over old contact