Although Google did the initial push out of their Penguin update back on April 24, 2012, it is abundantly clear that this is only the first step in what looks to be a fairly long road, a’la last year’s Panda update. Last week during his keynote speech at SES, Matt Cutts caused quite a stir […]
Google Penguin: The Backlash Intensifies Read More »
I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here. Before I get to it, I have to fess up… the book actually includes
Are You Dropping the Ball with Online Marketing? Read More »
Welcome to the latest edition of Return On News! It has been quite a wild ride the past two months. And a lot has happened in online marketing. Today I have a longer list of articles to share. I will be very brief with the summary of all of the following articles. That way, you
Retweets, Links, Local SEO, B2B Paid Search, Mobile Marketing, and more | Return On News Read More »
Keyword research is one of the most challenging pieces of online marketing and SEO. It is easy to do the research, but not so easy to filter through it for the nuggets of value. Today I will review some of the top free keyword research tools available online. NOTE: click the headers below to open
5 Free Keyword Research Tools Read More »
We are proud to offer a new service focused on managing your online reputation. We have found that nearly anyone with a brand or web presence can use help. Let’s take a moment to understand what the service is all about. Online Reputation Management: What Is It? Online Reputation Management (ORM) monitors and addresses negative mentions
Online Reputation Management Read More »
I recently came across the following video, featuring Alexi Douvas, a member of the Google Search Quality Team. He reminds us that Google is primarily interested in serving up the most relevant results. With as much hoopla we hear surrounding the constant updates and changes to the Google algorithm, they are staying true to this
How to Create Content That Ranks Well Read More »
International SEO is one of the more difficult challenges a web organization can face today. There was a time when you could just purchase a ccTLD (country code top level domain) for the location you wanted to target, roll out a localized website, and move on. Unfortunately, it simply is not that easy. Ever since
International SEO: The HREFLANG Tag Read More »
I originally came across the following video back when it was first released. Today I stumbled on it again and thought it was a great reminder in the wake of the Google Panda, Fresh, and Penguin updates. Although the ranking algorithm continues to evolve, the philosophy behind what ranks well and what does not is
Top 5 SEO Mistakes To Avoid Read More »
NOTE FROM EDITOR: We have published an update to the market share numbers, effective December 2013. Please view the updated numbers on the following page – 2013 Search Engine Market Share By Country This week I’ve been doing a lot of research about International SEO. Google has introduced several important new optimization options in the
Search Engine Market Share by Country Read More »
Overview of what Google Panda is, and a list of good online resources where you can learn more about it.
Google Penguin Update | Return On News Read More »
