I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here.
Before I get to it, I have to fess up… the book actually includes 11 mistakes. I decided to include one bonus mistake that I simply could not omit.
Take a look at the excerpt from the introduction below. If you like what you read, download 10 Online Marketing Mistakes That Can Kill Your Business to read the whole eBook!
If you are reading this eBook, you are obviously serious about getting your online marketing right.
That’s the first step to success!
Whether you are managing online efforts for a large company, running all of marketing for a startup, or going solo with an online business, this book can help you.
Online Marketing is not easy
Too many times, I meet with potential clients who have been trying to go it alone. Most of the time, they are frustrated for one of many reasons.
Have you ever heard yourself utter one of the following remarks?
- Online marketing is too much work
- I can’t figure out how to make money with the web
- Measurement is overly complicated and confusing
- Pay-per-click (PPC) is a waste of money
- Search Engine Optimization (SEO) is a dying channel so why would I bother?
- Online advertising brings a lot of clicks but little / no business
- What’s the big deal? Why can’t you just advertise on websites, blogs, and emails like we did in the “good old days”?
Every one of these problems is true if you really don’t know what you are doing. I spend countless hours each week honing my knowledge and skillset for online marketing. It evolves daily, so you cannot be complacent.
But most of my customers are business owners first. Marketing is one of many responsibilities they are trying to juggle. It is virtually impossible to know everything you need to know, to execute against it, and still get everything else on your plate done.
Take a moment to level set
There comes a time to say enough, to call “uncle” if you will. With online marketing, that time often comes sooner than you may think.
This eBook is meant to caution you about the biggest mistakes most marketers and entrepreneurs stumble into. It covers what each mistake is in detail and why that is a problem.
While reading the eBook, take notes. Brainstorm. Think about whether you are making any of these mistakes, and why. You will have a slew of new ideas. But your time will remain a challenge.
Most experienced marketers and entrepreneurs can correct the basic stuff (e.g. messaging) quickly on their own. Some of the more advanced work will take more time and effort.
I’ve included a few ideas about how to deal with this situation in Mistake #10: “The Superman Complex”. But don’t jump ahead – read the rest of the content first to set the stage.
I am glad you are taking the time to get serious about your online marketing. But enough of the intro; let’s get right to the first mistake…
If that piqued your interest, download the entire eBook at no cost now.
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