Keeping up with the latest Search Engine Optimization news, algorithm tweaks, and penalties has become quite the roller coaster ride over the past 18 months. Beginning back in February of 2011, Google has been hammering low quality content and websites with a string of Panda updates. Then, on April 24, 2012, they pushed out the […]
Social SEO Primer: How Social Media Affects Search Engine Optimization Read More »
Among our Austin SEO services, one specialty we offer is Local SEO. While only critical for businesses with a physical site or store, local SEO can help anyone who targets a local or regional audience. On-Page Factors As with all forms of SEO, the actual content on your website itself is important for Local SEO.
Local SEO: Helping Google Know WHERE to Rank You Read More »
Thanks for reading yesterday’s post, The State of The SEO Industry in 2012. After the data was released publicly, Rand Fishkin of SEOmoz and Dharmesh Shah of Hubspot presented the following information on a well-attended webinar. Hubspot has been kind enough to post the slide deck to SlideShare, and you can view the information below.
The SEO Industry: Slides from Rand Fishkin and Dharmesh Shah Read More »
SEOmoz has released the results of their annual SEO Industry Survey. The results illustrate quite a few intriguing data points and trends. Let’s take a moment to cover off on the high points. Top Services Provided by SEOs The SEOmoz team sliced and diced the services question several ways, and I won’t delve into each
The State of the SEO Industry in 2012 Read More »
I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here. Before I get to it, I have to fess up… the book actually includes
Are You Dropping the Ball with Online Marketing? Read More »
Welcome to the latest edition of Return On News! It has been quite a wild ride the past two months. And a lot has happened in online marketing. Today I have a longer list of articles to share. I will be very brief with the summary of all of the following articles. That way, you
Retweets, Links, Local SEO, B2B Paid Search, Mobile Marketing, and more | Return On News Read More »
Keyword research is one of the most challenging pieces of online marketing and SEO. It is easy to do the research, but not so easy to filter through it for the nuggets of value. Today I will review some of the top free keyword research tools available online. NOTE: click the headers below to open
5 Free Keyword Research Tools Read More »
We are proud to offer a new service focused on managing your online reputation. We have found that nearly anyone with a brand or web presence can use help. Let’s take a moment to understand what the service is all about. Online Reputation Management: What Is It? Online Reputation Management (ORM) monitors and addresses negative mentions
Online Reputation Management Read More »
I recently came across the following video, featuring Alexi Douvas, a member of the Google Search Quality Team. He reminds us that Google is primarily interested in serving up the most relevant results. With as much hoopla we hear surrounding the constant updates and changes to the Google algorithm, they are staying true to this
How to Create Content That Ranks Well Read More »
International SEO is one of the more difficult challenges a web organization can face today. There was a time when you could just purchase a ccTLD (country code top level domain) for the location you wanted to target, roll out a localized website, and move on. Unfortunately, it simply is not that easy. Ever since
International SEO: The HREFLANG Tag Read More »
