Man, you are really missing out! (And, that’s the cue for professional social media gurus to keep moving, nothing to see here. Because I’m making an insider joke that you, dearest with the beginner mind, are gonna get in a minute.) Beginner mind. Zen mind. Right on. Today, we’re going to talk about something that […]
OMG! You Don’t Know What FOMO Is?! Read More »
My boyfriend says that I take too long to get to the point. He’s not the first to say so. Some points need proper background and context to be well made. So, for those of you, like my boyfriend, who want the point — Right. Now. — here’s your TL;DR (Too Long; Didn’t Read). TL;DR
Does Everybody Need Social Media? No. Read More »
I don’t care what David Meerman Scott says. (If you don’t know, he wrote the book on newsjacking. Literally, wrote the book.) Thou shalt not newsjack. Thus have I spake. Before we talk about why you, specifically you — no offense — shouldn’t newsjack, let us first invoke the Internet’s favorite corollary to the Golden
Why You Shouldn’t Newsjack Read More »
#, # Pound, pound. Nope. It’s not a knock-knock joke. They’re read “hashtag, hashtag.” Or, “hash, hash,” if you’re British. Or, “tag, tag,” if you’re a little lazy, like me. But you already know all this if you’ve seen the helpful SNL PSA from social media wizards Jimmy Fallon and Justin Timberlake. (It’s ever so slightly not-safe-for-work
Discover and Promote Your Own Good Hashtag Read More »
#Yogais Case Study: Executive Summary An internationally renowned, very esoteric nonprofit, the Himalayan Institute, is a yoga and meditation retreat center. This case study summarizes how they successfully garnered attention, expanding their niche audience through an integrated online and in-real-life hashtag contest. The face-to-face component of this campaign educated and engaged a somewhat reluctant staff
Case Study: A Successful B2C Hashtag Contest Read More »
Previously, we talked about how, and even if, you can calculate ROI for your small and medium business social media and content marketing efforts. We discussed how it’s been a long time coming and that there are a lot of fine minds working on it. They’re developing best practices and tools for culling, tracking, and
Calculating ROI & Other Metrics for Social (Salon) Sales Read More »
I’ve been a bootstrappy, DIY, organic lead gen, jargon-slinging social media pro since way back. What I mean by that is, my social media and content marketing clients have been small and medium businesses and nonprofits. Even when I work with big Fortune 500 companies, it’s typically with a small internal business unit within one of their marketing departments.
Can You Calculate Social Media ROI? Read More »
Social media is now a widely used marketing tool to build brand awareness. Aside from this though, businesses are now also leveraging social media to provide customer service. Customers nowadays are present in multiple social media channels. This made businesses realize that they can uze these platforms to engage with their target markets and provide
Social Media : Empowering Customer Experience Read More »
Not quite another four-quadrant model — 4R’s Reach, Revenue, Retention, & Relationship Let’s step through this labyrinth, so you can get some traction out of your social media efforts. You already know it’s important to have goals “Having” goals takes a lot of work. I mean, sure, I’d like to be rich. Or thin. Or
Do You Even Know What Your Social Media Goals Are? Read More »
Which colors of the rainbow are the best? Based on what? The best at what? Blue’s a good light for coming out of TVs screens late at night. And for country songs about eyes and the Montana skies. Red’s a good light for districts of ill-repute. Also, sunsets, roses, and clown noses. Green is best
Which Social Media Platforms Are the Best? Read More »
