Blogging

16 Free Marketing Tactics For Promoting Your Business

With all the talk about bootstrapping and growthhacking, it has become clear that more of us want to self-fund our businesses at least in the early stages of building them out. In the old days, you mostly had to pay to advertise for any marketing benefits to come your way. Today, though, we have a…

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How To Pick A Good Blog Post Topic

I have to say, one of the joys of working in marketing is the ability to write and share my own thoughts, expertise and opinions on a weekly basis. I absolutely love writing and plan to do so for as long as my fingers can type. Of course, it all looks more fun when you…

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Starting a Blog? Ask Yourself These 40 Questions.

So you have decided to start your own blog. Good for you! Blogging is a great way to express yourself and share your ideas with the world. It can provide rewards many times over. I, personally, have tremendously enjoyed blogging over the years. But as with any new undertaking, it’s not all perfume and roses.…

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How To Write Blog Posts That Will Rank Well and Engage Readers

By now, pretty much everyone in marketing should understand the value of blogging for business benefit. For those of you who are still unclear, here are the most commonly cited reasons: Reinforce your brand message and establish thought leadership in your field Provide a range of keywords and topics to help your domain rank in search…

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Return On News: 100 Blogging Lessons, SEO Pitfalls, & More

It’s hard to believe that 2014 is nearly a wrap. And what a year it has been! From the sunsetting of Google Authorship and PageRank, to the digital war on Sony about their new movie The Interview, we have certainly had tons to talk about. With the year winding to a close and a short week…

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Return On News: Penguins, Pandas, and Pirates, Oh My!

It has been quite a while since we’ve published a curated list of posts in our Return On News series. Since it has been a hot week or two for news items, I thought I’d pull one together today to help catch you up on all the latest developments. If you haven’t seen Return On…

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When Blog Titles Go Bad: 9 Ways To Botch It

I absolutely love crafting and sharing blog posts. The power of the written word to inspire and engage is simply unmatched by nearly anything (aside from my other passion, musical performance). To get it right, you need to pick good blog titles that will drive clicks and views. As alluded to in a previous post,…

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How to Craft an Engaging List-Based Blog Post

There is a wide range of approaches to authoring blog post content. One of the most popular formats is the list post. Not only does a list post offer a ready made structure to start brainstorming list items, but it is also highly likely to earn social shares. In fact, according to recently published analysis, list…

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