Inbound marketing has been a huge buzzword over the past several years, and for good reason – it works. In fact, inbound marketing is the crux of our own promotional efforts here at Return On Now. We do little to no outbound marketing or traditional lead gen, and have had no problem growing the business […]
Why Inbound Marketing Is The Best Marketing Channel Read More »
Content Marketing has been a hotly contested topic of late. It has been promoted as the best way to market yourself overall, the replacement for link building, and a requirement for success today. While I wholeheartedly agree that content marketing can provide an immense amount of business value, it is not in and of itself
Content Strategy & Content Marketing: Not The Same Read More »
Content comes in a variety of shapes and forms. It can be short blog posts, long white papers, videos, podcasts, pretty much anything that educates, entertains, or engages. If you build a matrix with one axis the medium, as described above, that’s only half of the equation. The other axis on the matrix addresses subject
Content Strategy: The Role Of Evergreen Content Generation Read More »
Welcome to Return On News. Periodically, I like to take a moment to review the content that has inspired me enough to share on Twitter. Among that content, there are typically a handful of posts that stand out and deserve special mention. On that premise, I created Return On News. From time-to-time, when I find
Social Failures, SMB Blogging, Link Audits, Content Marketing, and More | Return On News Read More »
I cover a variety of SEO topics on Return On Now, but it is often important to take a step back and consider the full realm of online marketing. While SEO is most important for presenting your best game face to the search engines, it is not the only variable at play. You also have
3 Keys to Balancing User Experience and SEO Read More »
User Personas are crucial to creating relevant content that will get ranked well by Google in a post-Panda world.
SEO Content Strategy: The Importance of Personas Read More »
There are many things that are part of SEO, but content strategy needs to be a core piece of a well-built, long-term plan.
SEO: Why You Need A Content Strategy Read More »
