Posts Tagged ‘Content strategy’

Video Marketing: 5 Easy-to-Follow Strategies

When you start a new business, you’ll need to invest in your marketing strategy. This is how you can ensure you align with what’s currently working in the market. Therefore, research what your competitors are doing and what your customers engage with. Doing this will give you relevant information to inform your marketing strategy.  Video…

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How to Boost Engagement Using Interactive vs Static Content

According to recent research, “71% of small-to-mid-sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.” With this many businesses using social media, there’s no shortage of content on these platforms. And that means there’s fierce competition for your target audience’s eyes and engagement. As such,…

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What’s the Best SEO Strategy for Multi-Location Businesses?

If your business has multiple physical locations, you may find yourself overwhelmed with how to manage the Local SEO (Search Engine Optimization) for all of them. Unlike a single-location company where you have the simple option of channeling all your SEO strategies to one location, you will have to adjust your approach if you have…

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Three Ways to Reduce Your Website Bounce Rate

Website bounce rate is one of the most controversial indicators when it comes to evaluating digital marketing and web performance. Let’s see how Google counts the bounce rate. It calculates the percentage of single-page views compared to the total number of visits. So, when a person visits your website, looks through just one page, and…

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SaaS Content Marketing in 8 Easy Steps

Content marketing for SaaS (Software-as-a-Service) can be challenging. However, you can still get great results with the right approach. You’ll need thoughtful planning to spell out simple steps that you and your team can follow. In this post, I will show you eight easy steps that you can use to improve your own SaaS content…

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Visual Marketing: How to Sell Better Using Perfect Photography

Over the years, visual marketing has become an integral part of successfully running a business. Photography is an essential element in visual marketing. Why? Because it provides an opportunity for business owners to inform the public about their products effectively. Photography also contains nearly every detail of products, processes, and services. Because of this, itis…

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7 Common Video Marketing Mistakes to Avoid

Video marketing has become a hot topic for marketers and entrepreneurs when pursuing business growth. And the trend is just heating up, with videos quickly becoming one of the most popular content types available. Think about it…video is a great format for people who just want a quick explanation or walk-through of a less simple…

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7 Unique Content Types Proven to Boost Conversions

Creating content has never been more difficult. We have already seen everything, read everything, listened to everything. Someone somewhere has created something along the lines of what we want to create. However, the trick to creating high-converting content these days is not so much in being original to the point of reinventing the wheel. It’s…

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Content Optimization: Beginner’s Guide to Google’s E-A-T Principle

Google has been using something called E-A-T to rate websites since it was first published in Google’s Search Quality Guidelines in 2014. Focused on three key elements — Expertise, Authoritativeness, and Trustworthiness — E-A-T is a set of principles that measures content and its relevance. SEO experts and content marketing professionals continue to deem it…

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