Posts Tagged ‘Content strategy’

Content Marketing Playbook: Why It’s Important and How to Create One

Many organizations both small and large have their own Content Marketing Playbook. They may also have several different forms or names for the playbook, such as a Content Marketing Strategy, Style and Messaging Guide, or simply a Marketing and Communications Strategy. Regardless of what each individual organization calls their document, it is integral for their…

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Benefits of Multilingual Digital Marketing

Multilingual digital marketing is not new. Many large, middle, and small-scale businesses are already using multilingual strategies to improve their digital marketing campaigns. Let’s review the business benefits of employing multilingual strategies within your digital marketing efforts. New Business Markets Of course, multilingual digital marketing provides one huge benefit right out of the gate: it…

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Content Optimization for eCommerce: The Complete Guide

SEO is very important for eCommerce. Why? Put most simply, it can boost an online store’s sales and revenue. To become a market leader in your industry, make sure you have well-optimized content. If you miss out on clicks, you miss out on sales. In such conditions, focus on optimizing your eCommerce website to address…

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eCommerce Mistakes To Avoid [INFOGRAPHIC]

With the majority of brick-and-mortar businesses moving online as well, we are seeing an overabundance of options online. This makes it difficult for business owners to stand apart from the rest. Are you just now beginning your online journey? If so, your challenge is to build a well-optimized website, with a superior user experience for users.…

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8 Ways to Refresh Your Content Marketing Strategy for 2020

Even though new methods come along each year and the way we use content changes, consumers still have a voracious appetite for new material. As we march forward into 2020, it’s vital to give your content strategy a fresh spin. Show your target audience that you’re aware of changes in technology and the way they…

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The Importance of B2B Content Marketing Funnels

Today, content rules when it comes to promoting your business online. That’s true whether you sell to consumers or other businesses.  Inbound marketing has contributed to an evolution for the B2B content marketing funnel. The newly minted version has become much better and more useful than outdated outbound marketing strategies.   These days customers rely on…

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Types Of Keywords Every SaaS Blog Should Use

Picking the right set of keywords is one of the most important aspects of any business’s content marketing strategy. If you own or work for a SaaS startup, you’ll need a SaaS blog—and the most effective keywords and keyword phrases to make it successful. But that isn’t as simple as it may sound. Building a…

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How Expert Interviews Can Improve Your SEO

“Just make good content and SEO will take care of itself” is the cliché of the SEO industry. It’s not that it is false really.  It’s that it’s makes it sound really simple when it definitely isn’t. There are a lot of people trying to make good content. Even if it is great content, it’s…

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Why Is It Important for Dentists to Invest In SEO?

Search Engine Optimization (SEO) is the backbone of any online marketing strategy. It makes any size and scale of business visible to its prospective online customers. If your website fails to rank well on Google, Yahoo, or Bing, then you may not receive much online traffic. Because most consumers turn to search engines such as…

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