This week, we saw an announcement of some new SEM features that are about to be rolled out for Google AdWords Enhanced Campaigns. The last major update to Google’s flagship SEM platform was back in July, when they forced all advertisers to upgrade their AdWords to enhanced campaigns. Of course, there was some pushback at […]
SEM: New Features for Google AdWords Enhanced Campaigns Read More »
It has been a while since we have shared a list of Return On News items, so today we are covering some of the more interesting content items that were shared by our team during October 2013. To keep up with this sort of content in real time, please follow Return On Now or our
Return On News: Negative SEO, AdWords Ranking Formula, Facebook Ads, and More Read More »
There has been quite the uproar the past few days, after Google announced that they are moving 100% of search queries from unencrypted to Secure Search. When this news broke on September 23, the SEO world had a collective panic attack. But is this really the end of SEO as we know it? Google Secure
Google Secure Search: Reacting to Keyword Not Provided Read More »
If you are running pay per click campaigns via Google AdWords, it is time to start thinking about the new enhanced campaigns that are coming in the next few weeks. Google has already announced that they will be moving all campaigns over to enhanced at some point this summer. Google has since advised that July
Google AdWords Enhanced Campaigns: What You Need To Know Read More »
Enjoy today’s guest post courtesy of Promodo SEM. The views of contributors are their own, and not necessarily those of Return On Now. Running a pay per click (PPC) campaign is one of the best ways to market businesses and their products online. As the name suggests, the model is based on getting people to
10 Tips for PPC Campaign Optimization Read More »
One of the main service offerings we provide is Search Engine Marketing (SEM), a.k.a. Pay Per Click (PPC) Advertising. We typically opt to describe it as SEM rather than merely PPC, because it casts a much wider net. There are several different ways to manage SEM, PPC, and online advertising as a whole. One of the
Remarketing vs. Search Retargeting: What’s the Difference? Read More »
Quick overview of what the main match types are for pay-per-click / PPC advertising on Google AdWords.
Keyword Match Types for Google AdWords Read More »
Tommy Landry takes a moment to review Google+, discussing it’s use as a social network and how it might be important to understand for social search.
Google Plus: What Is It Really All About? Read More »
PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google.
Google Search vs. Display – Pros and Cons Read More »
Gary Walker of Topside Media outlines the differences between two pay-per-click online advertising models that you may want to consider for your business.
Bid Management vs. Budget-Based SEM Platforms Read More »
