Search Engine Marketing - Page 9 of 12 -

Which Google AdWords Conversion Rate Should You Be Tracking?

Analytics, Lead Generation, Marketing, Mobile, Search Engine Marketing / Tommy Landry

After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In the old reporting UI, they had the following: Conversions (1-per Click) Conversions […]

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AdWords Dynamic Search Ads: Say Hello to Semantic SEM

Lead Generation, Marketing, Search Engine Marketing / Tommy Landry

Back in late 2011, Google rolled out a feature for Adwords called Dynamic Search Ads. Originally announced as a beta test, Dynamic Search Ads have survived to this day and are available in AdWords. The premise behind why these were introduced is that we can’t read the minds of searchers. Google estimated back in 2011

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Negative Keyword Master List for PPC Advertising

Lead Generation, Marketing, Search Engine Marketing / Tommy Landry

Search Engine Marketing, also known as Pay Per Click Advertising in many circles, can drive some outstanding results for businesses of all sizes in pretty much any industry. The key is to build the campaigns properly, including both the overall structure, the keywords targeting, and finally, how you work to discourage bad clicks. Negative keywords

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SEM Google AdWords Enhanced Campaigns New Features

SEM: New Features for Google AdWords Enhanced Campaigns

Lead Generation, Return On News, Search Engine Marketing / Tommy Landry

This week, we saw an announcement of some new SEM features that are about to be rolled out for Google AdWords Enhanced Campaigns. The last major update to Google’s flagship SEM platform was back in July, when they forced all advertisers to upgrade their AdWords to enhanced campaigns. Of course, there was some pushback at

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Internet Marketing Spring Cleaning and Refresh

Content Marketing, Lead Generation, Marketing, Public Relations, Search Engine Marketing, SEO / Search Engine Optimization, Social Media / Tommy Landry

Spring break is upon us here in Texas, and it is a beautiful week for a South By Southwest Festival. For those of us who took part in all or some of the SXSW Interactive Conference, we are coming out of it with new ideas and a charge of energy. Even if you didn’t make

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7 Simple Ways to Market a New E-commerce Website

Blogging, Entrepreneurship, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media / Editorial Team

Enjoy the following guest post focused on how to promote a new e-commerce website, courtesy of professional internet marketer Alan Lucas. The views expressed in this post are those of the author and not necessarily that of Return On Now. Creating an e-commerce site can be one of the most profitable moves you could ever

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Return On News: Negative SEO, AdWords Ranking Formula, Facebook Ads, and More

Content Marketing, Research, Return On News, Search Engine Marketing, SEO / Search Engine Optimization, Social Media / Tommy Landry

It has been a while since we have shared a list of Return On News items, so today we are covering some of the more interesting content items that were shared by our team during October 2013. To keep up with this sort of content in real time, please follow Return On Now or our

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Internet Marketing 101: Messaging, Life Cycle, Personas

Internet Marketing 101 [Slideshow]

Content Marketing, Lead Generation, Marketing, Search Engine Marketing, SEO / Search Engine Optimization, Small Business, Social Media, Training / Tommy Landry

Our friends over at SCORE have been hard at work to provide quality, up-to-date trainings to business owners and managers in the Austin, TX area. As part of that ongoing effort, we collaborated with them to build out a basic class called “Internet Marketing 101”. The intent of this training is to glaze the surface

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Google Secure Search: Reacting to Keyword Not Provided

Analytics, Content Marketing, Information Security, Return On News, Search Engine Marketing, SEO / Search Engine Optimization / Tommy Landry

There has been quite the uproar the past few days, after Google announced that they are moving 100% of search queries from unencrypted to Secure Search. When this news broke on September 23, the SEO world had a collective panic attack. But is this really the end of SEO as we know it? Google Secure

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Google AdWords Enhanced Campaigns Screenshot

Bid Adjustment Options in Google AdWords Enhanced Campaigns

Lead Generation, Marketing, Mobile, Search Engine Marketing / Tommy Landry

After months of ado about the universal rollout of Google AdWords Enhanced campaigns, the date of “forced upgrade” passed during July, 2013. Now that everyone is on the enhanced campaign platform, it is time to start getting our arms around all of the new capabilities it presents. Google AdWords legacy campaigns offered a limited feature

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