Enjoy the following guest post focused on how to promote a new e-commerce website, courtesy of professional internet marketer Alan Lucas.
The views expressed in this post are those of the author and not necessarily that of Return On Now.
Creating an e-commerce site can be one of the most profitable moves you could ever make, but an issue that a lot of other sites have had is how to properly market it. If you can’t properly market it, then you won’t be able to find new customers and the site will fail. So to help give you some ideas of how to market your new e-commerce site, we are going to take a look at 7 methods that have proven to work.
Have an SEO Strategy
Search engine optimization is a must, not only for e-commerce sites, but for all websites. The more optimized your site is, the better chance you will have to rank high, which means more traffic and more sales.
This can be one of the best ways to ensure your site’s success. Unfortunately, there are plenty of different elements to optimizing for search engines. If you aim to go it alone, it may take you some time and effort to learn the ins and outs of it all, but the sooner you get started, the faster you will be able to get your site optimized.
Another factor to consider is the speed of your website. A fast loading website is essential. It helps engage visitors and therefore has higher chances of converting them into customers. It is also a crucial piece of SEO and ranking – slow loading websites simply fail to rank as well.
Create a Blog
Blogging has become an effective way to market online because of how cost efficient it is and how appealing they can be to our target audiences. If your e-commerce site sells a specific type of item, then you can easily create a blog regarding your niche and then attract people to your blog.
Once visitors get to the blog, tell them more about the products you are selling, and you will be able to convert some of them over to becoming customers. This strategy has worked for thousands of businesses, so it is a very viable option.
Use Promotions to Attract Consumers
Promotions have always been a big part of marketing any new business. Even before the internet was crawling with ecommerce sites, new businesses would always have opening sales, or some type of promotion to help attract people.
The same strategy works on the Internet. If you are offering a promotion or sale, then you can appeal to many more people. Consumers love a good deal, so make a great offer, and watch as they flock to your site.
Use Social Media Sites
Social media sites will be huge assets in establishing your online presence, because the potential is limitless. There are billions of people using these sites and your business can get in on a part of the action.
If you kick off a social media campaign, you could see dramatic results in a short amount of time. Social media marketing is also popular because it doesn’t have to cost you anything, although having a budget can make things much easier.
Start by posting links and publishing content that attracts your target audience, and then refer them back to your website. There are so many different strategies that can be used for social media marketing, so once you have been doing it for a while, you will be able to identify the most effective one for your particular site.
Paid Advertising for E-commerce
Although paid advertising will cost you money, it can be very effective, particularly for new sites. If you can maintain a high conversion rate, using paid advertising can really provide great returns.
For example, pay per click advertising allows you to pay every time someone clicks a link directly to your site. Once they are on your site, it’s your job to convert them. So if you have a well-designed user experience and conversion process, then you will should start seeing positive returns rather quickly.
Get Your Products Reviewed
Another great way to increase visibility is to find bloggers who write reviews about products. Contact them and ask them if they are willing to write a review about the products on your own website.
Usually, if you provide them with a free sample or give them access to try it out, they will be open to possibly covering your offering. If they write a good review, then their entire audience will be exposed to your products and may come back to visit your site.
Provide Free Samples
This is a strategy that many businesses avoid, but it can be very effective. If you want to prove that your products are great, then give some away and ask for open feedback. If the products are truly great, then users will spread the word via word of mouth and possibly online reviews.
Every ecommerce site will offer different types of products, so some of these methods might work better for you than the others. The important part is to keep them all in mind and figure out which ones will be the most effective for your site.
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