The content management system (CMS) landscape is beyond fragmented. There are literally hundreds (possibly thousands) of CMS options available. My personal favorite is WordPress, the CMS platform we use for the Return On Now website and blog. It is also the most frequently used blogging platform today. Plugins: Why They Matter Bloggers love WordPress for […]
7 Must-Have Plugins for WordPress Read More »
When it comes to promoting a business, more companies and small business owners are choosing to market their products and services on the Internet. One of the easiest ways to effectively market a real estate business is to use some of the popular social networking sites. If you are a real estate agent, you will
Marketing Ideas for Promoting Your Real Estate Business Online Read More »
Social Search is a huge priority for Google, so it should be for you as well. They have gone to great lengths to make progress in figuring it out, because their own future depends on it. If you are still struggling to enhance your SERP placement, the following are some tips you can use to
Social Search: How to Maximize Your Online Visibility Using Social Media Read More »
On October 2, 2012, Marketing Sherpa released one of their popular “Charts of the Week.” This one is focused on what the top media are for driving leads on behalf of your company. Below you can view the chart for yourself. Keep in mind that the respondent base was a mix of B2C and B2B
Online Demand Generation: Top Media Vehicles for Driving Leads Read More »
Welcome to part two of our “Hidden Costs of Social Media” series. Take a moment to read Part 1 before diving into the information below. Cost of Managing As I mentioned in the first installment, setting up / claiming social media profiles and posting information to them is “Free”. But to do it right, there
Hidden Costs of Social Media, Part 2 Read More »
When social media first became all the rage, it was touted as being a great free way to earn some buzz and the resultant awareness. While it is free to open up a social media account, set up a profile, and start networking and sharing links, that is not the whole story. A lot of
Hidden Costs of Social Media, Part 1 Read More »
With all of the recent talk about Google’s algorithm updates and penalties, especially Panda and Penguin, SEOs are scampering to adjust to the changes. Of course, Google is just enforcing what they have told us all along. Create great content, do it consistently, and play by the stated rules of the game. This means no backlink trickery, automated
Four Key Overlaps Between Social Media and SEO Read More »
The following guest post is provided courtesy of Chris Murphy from Eureka Search Engine Marketing, located in Newcastle Australia. When used correctly, Twitter is a powerful tool for boosting a blog’s following. When used incorrectly however, it’s a powerful tool for making you look stupid. If you are new to Twitter, it’s important that you
Ten Ways Not To Promote Your Blog on Twitter Read More »
When I first started Return On Now back in 2009, social media was still on the upswing as a channel for marketing and lead generation. Since that time, it has evolved in many ways. Businesses are driving not only leads but sales from leading social networking services. But not all services are the same, and
Intriguing Social Media Statistics for 2012 Read More »
Today, we are sharing a guest post by John Miller. John is an SEO Professional who works out of Sydney, Australia. This post focuses on something we all need to nurture to succeed in today’s digital marketing environment – relationships with other webmasters and businesses. Disclaimer – the opinions and strategies in this post are
Why Relationships Are The Best Tool For Promoting Your Website Read More »
