Social Media

How DMCA Takedowns Will Affect Collaborative Sites

Today I offer you the following guest post by Trevor Smith of HomeWetBar.com. Copyrights have become a heated topic lately, and Trevor outlines his biggest concerns for social media and collaborative sites. Web 2.0 and crowdsourced sites are in many ways the backbone of the internet. These are sites and services where anyone can contribute,

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Cause Related Marketing: Using Social Media For The Greater Good

Many of us like to give back to charities, schools, and other organizations that help make the world and our locales a better place to live. A lot of businesses do this via philanthropy, donating funds to any of the thousands of good non-profit organizations who fight diseases, injustices, and poverty. While philanthropy is a

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Social SEO Primer: How Social Media Affects Search Engine Optimization

Keeping up with the latest Search Engine Optimization news, algorithm tweaks, and penalties has become quite the roller coaster ride over the past 18 months. Beginning back in February of 2011, Google has been hammering low quality content and websites with a string of Panda updates. Then, on April 24, 2012, they pushed out the

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The SEO Industry: Slides from Rand Fishkin and Dharmesh Shah

Thanks for reading yesterday’s post, The State of The SEO Industry in 2012. After the data was released publicly, Rand Fishkin of SEOmoz and Dharmesh Shah of Hubspot presented the following information on a well-attended webinar. Hubspot has been kind enough to post the slide deck to SlideShare, and you can view the information below.

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Are You Dropping the Ball with Online Marketing?

I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here. Before I get to it, I have to fess up… the book actually includes

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Retweets, Links, Local SEO, B2B Paid Search, Mobile Marketing, and more | Return On News

Welcome to the latest edition of Return On News! It has been quite a wild ride the past two months. And a lot has happened in online marketing. Today I have a longer list of articles to share. I will be very brief with the summary of all of the following articles. That way, you

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