Research

Meta-Learning: Accelerated Learning For Accelerated Times

Today at the South By Southwest Interactive Conference, I had the privilege of catching Tim Ferriss (author of The 4-Hour Workweek)  present a session about Meta-Learning. What is that? Essentially, it is the idea of “accelerated learning for accelerated times.” We all know that the world is moving fast these days, blazingly fast in fact. This…

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Building Links In a Post Penguin World from Austin SEO Meetup

Today, I presented to the Austin SEO Meetup about the Google Penguin Update. It was a lively session with a lot of questions and feedback afterward. For those of you who missed it, here is the overall agenda we covered: What is Google Penguin? What Websites Did Penguin Impact, and Why? How to Google Proof…

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2013 Online Marketing Predictions From Around the Web

As we get a couple of weeks or so into 2013, most of the “predictions” columns, articles, and blog posts have made their way out onto the web. This annual tradition is one that most of us either love or hate. I tend to take a non-biased view to start, but there does come a…

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Why Aren’t More Of Us Optimizing Websites for Mobile Browsing?

My how things have changed the past 5-7 years. Up until the last few years, it was rather impractical to think of mobile phones or tablets as fully-functional devices with computing power akin to that of a full computer. After Apple changed the game with the iPhone and later the iPad, others followed suit. Similar to…

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Google SEO Guide: Self-Help Resources Online

SEOs come in all shapes and forms. Some of us are full-time professionals focused on every single facet of SEO. Of course, with Google leading the pack by a mile in North America, it’s the most important search engine to optimize for. Not to discount Bing or Yahoo, but they account for less than 20% of…

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Managing Web Forms For Conversion and Lead Quality

Marketing Sherpa recently released another solid chart of the week, this one focused on form fields for lead generation. The chart summarizes the list of fields that marketers designated as the most important for lead generation forms. But before we get to the chart, let’s frame the topic to understand why this data is of great…

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Social Networking Sites: Ranking The Top Services

Social media, as we have discussed here in the past, can take on many different forms. There are things like social bookmarking, micro-blogging, and social gaming, for example. It is important to keep in mind that social networking is a very specific type of social media platform. It also describes a specific set of behaviors…

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Is Google Penguin Getting a Refresh?

Over the past couple of days, the SEO and webmaster forums have been rife with speculation that Google is testing some sort of new algorithm update this week. Give a look to some of the speculation and commentary on the Webmaster World Google Forum for reference. Is this the “jarring and jolting” Penguin Refresh we’ve…

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The SEO Industry: Slides from Rand Fishkin and Dharmesh Shah

Thanks for reading yesterday’s post, The State of The SEO Industry in 2012. After the data was released publicly, Rand Fishkin of SEOmoz and Dharmesh Shah of Hubspot presented the following information on a well-attended webinar. Hubspot has been kind enough to post the slide deck to SlideShare, and you can view the information below.…

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The State of the SEO Industry in 2012

SEOmoz has released the results of their annual SEO Industry Survey. The results illustrate quite a few intriguing data points and trends. Let’s take a moment to cover off on the high points. Top Services Provided by SEOs The SEOmoz team sliced and diced the services question several ways, and I won’t delve into each…

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