Thanks for reading yesterday’s post, The State of The SEO Industry in 2012. After the data was released publicly, Rand Fishkin of SEOmoz and Dharmesh Shah of Hubspot presented the following information on a well-attended webinar. Hubspot has been kind enough to post the slide deck to SlideShare, and you can view the information below. […]
The SEO Industry: Slides from Rand Fishkin and Dharmesh Shah Read More »
I’ve been working on a new ebook that highlights 10 big mistakes businesses make when building out their online marketing programs. The book is now available, and I wanted to share a quick excerpt from the beginning of the book here. Before I get to it, I have to fess up… the book actually includes
Are You Dropping the Ball with Online Marketing? Read More »
Today I came across the following Slideshare presentation from Austin’s own Tim Hayden. Tim currently serves as SVP of Mobile Strategy for Edelman Digital. He has been involved in mobile for years, and his insight is well worth reviewing. Here is Tim’s presentation, titled Mobile: The Urgency. The Opportunities. In it, he touches on a
Mobile Marketing: Good Slideshare from Tim Hayden Read More »
Welcome to the latest edition of Return On News! It has been quite a wild ride the past two months. And a lot has happened in online marketing. Today I have a longer list of articles to share. I will be very brief with the summary of all of the following articles. That way, you
Retweets, Links, Local SEO, B2B Paid Search, Mobile Marketing, and more | Return On News Read More »
Last month, Digg announced that they were combining forces with a company called Betaworks. The vision was to combine Digg with Betaworks’ existing product, news.me. News.me is essentially a simple aggregator that shows the top stories your connections share on Facebook and Twitter. Their delivery vehicles to date had been a daily email service and
Digg: Will The New Model Work? Read More »
Keyword research is one of the most challenging pieces of online marketing and SEO. It is easy to do the research, but not so easy to filter through it for the nuggets of value. Today I will review some of the top free keyword research tools available online. NOTE: click the headers below to open
5 Free Keyword Research Tools Read More »
Quick overview of what the main match types are for pay-per-click / PPC advertising on Google AdWords.
Keyword Match Types for Google AdWords Read More »
Top content curated and shared on my Twitter stream (@tommy_landry) in the past month. Content about anchor text for SEO, trackbacks, what to tweet, and how linking to other content can help you get links to your own materials.
Anchor Text, Trackbacks, What to Tweet, and More | Return On News Read More »
We talk about search engine optimization (SEO) quite a bit on here, but SEO is (obviously) not the only way to drive web traffic. You could also invest in various paid placements such as PPC, display, or sponsored white papers to drive targeted traffic back to your website. Many old school marketers immediately turn to
Website Traffic – The Power of Buzz Read More »
PPC Expert Matt Kelly appears as a guest blogger comparing the pros and cons of using PPC vs. the Content Network when advertising on Google.
Google Search vs. Display – Pros and Cons Read More »
