How to Create High-Converting B2B Instagram Content: 5 Tried-and-Tested Tips

Tips for B2B Marketing on Instagram
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Are you struggling to create a content calendar for your business profile on Instagram?

You’ve read all those expert tips on how to use hashtags, when to publish stories, and how often to organize giveaways, but you still don’t know how to make sure your content is top-notch and high-converting.

We know that creating quality content that generates conversions on Instagram is definitely challenging.

Tips for B2B Instagram Marketing

So yes, it’s tough to generate engaging and high converting Instagram content. But hear us out. 

We’ve selected five tried-and-tested tips that will surely get you started and give you plenty of ideas on how to successfully market your B2B business on Instagram.

Showcase Your Products

Do you have a physical product? Don’t be afraid to showcase it.

Boening is an excellent example of how it’s done. Their Instagram profile has over 1 million followers. They use it, among other purposes, to showcase the beauty of their airplanes.

A talented photographer can easily capture how remarkable your products are. 

Include a sneak peek into how the product is made – especially if there are complex mechanisms behind it. People always find it interesting as it awakens their curiosity.

Share Statistics and Customer Reviews

Graphs and pie charts will capture almost anybody’s attention while they’re scrolling down their Instagram feed.

And when you’re targeting business owners, this type of content works like a charm. Leaders are always interested in data and chunks of information they can easily digest. 

Best of all? Stats are also highly shareable!

And don’t forget customer reviews and testimonials either. Every great website has a special section where they share social proof, because it contributes to your trustworthiness.

Quotes from your customers can be turned into great visuals for Instagram and bring you new leads and conversions.

Show Off Your Employees and Company Culture

Think about it. When choosing who you want to work with, you focus on businesses that share the same values and have similar company cultures. Being on the same page reduces the potential for misunderstandings and negative experiences.

That’s what business owners on Instagram are looking to recognize in your posts. By showing off your employees and talking about your company culture, you’ll attract potential clients who share the same perspectives.

Tell Unique Stories

Instagram is a fantastic place to allow you to combine your words and visuals into a unique story about your brand. You should use each post to tell stories about why you do what you do, and how you do it.

Stories connect people, help them empathize, and relate, as they’ll look at your business on a human level. You can use both Instagram stories and posts on your feed to engage your audience in fun, inspirational, and heartwarming stories, triggering positive emotions towards your brand.

Know Your Audience

Good targeting is the foundation of every great content strategy.

  • How well do you know your audience?
  • What are their dreams, what do they fear?
  • What problems do they face daily?

If you get to know your followers and connect with them on a human level, you will be able to create great content that will speak to them.

Ask your audience questions and nurture the interactions you have with them. It’s your best source for learning about what they need.

Conclusion: Increase Your Conversions with Quality Content

More than 65% of people who visit your business profile will be those who are not following you just yet, so make sure to cover the whole marketing funnel with your content. That way, everyone will have something fun or informative to read on your page.

If you set your goals right, stick to your content schedule, and take time to test content to learn what appeals the most to your audience, there’s no doubt Instagram will bring conversions to your business and help you grow.

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As Founder and President of Return On Now, Tommy Landry provides the vision behind our SEO and SEM methodologies. With over 25 years of business experience and a deep understanding of modern internet marketing techniques, he spends his time providing hands-on consulting, insightful content, and engaging public speaking appearances to Online Marketers of all skill levels.

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