Thank you to everyone who attended the social media training yesterday at the SCORE-Austin offices. As one of three components underneath SCORE’s local content marketing workshop series, this session took a deep dive into the following topics:

What is social media
Why use social media for marketing
What are the types of social media available
How to integrate content, social, and the customer lifecycle into your overall marketing strategy
How to set goals, contain scope, and show successes
Step by step on how and when to use each of the major platforms
How SEO and social media impact each other
Setting priorities and adjusting based on results

As always, I truly enjoyed sharing my experiences with the class. We had some very thoughtful discussion and Q&A throughout the session, and the whole group seemed to come away with new ideas for marketing their own businesses.

Slides: Grow Your Business With Social Media and Content Marketing

Here are the presentation materials. If you are interested in having me do a similar training for your organization or internal team, please contact us today for more information.

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Tommy Landry

President at Return On Now

With over 25 years of experience in digital marketing and business strategy, I write and speak about how search and AI are changing the way companies build visibility and make decisions. My background spans SEO, Answer Engine Optimization, Generative Engine Optimization, and digital advertising, and my work now also covers AI Workflow Governance inside the business. Through that lens, I focus on how companies can bring more structure to AI use, strengthen how they show up across search and AI platforms, and avoid letting speed outrun judgment.