Every year, SearchMetrics compiles a correlation study that analyzes which search ranking factors are most impacting the SERPs from an organic perspective (i.e. SEO). Since the 2014 edition was just released, now is a great time to dig in and analyze the findings. Quick caveat – the SearchMetrics report analyzed correlation, i.e. what assumed SEO factors were correlated with higher rankings… read more →
If you are like most webmasters and SEOs today, you are very careful about link building, and especially blog commenting. And with good reason. Google has gone on record speaking out against link schemes as a whole. The passage below from Google’s Link Schemes Page summarizes their overall stance on the matter: Any links intended to manipulate PageRank or a site’s ranking… read more →
Since last April, when Google rolled out the Penguin update to penalize link manipulation tactics, interest in link audits has been at an all time high. The days where any link added authority value to your site are over. Now, you need links from the right sites with the right anchor text. Link Profiles: The First Step in a Link… read more →
Today, I presented to the Austin SEO Meetup about the Google Penguin Update. It was a lively session with a lot of questions and feedback afterward. For those of you who missed it, here is the overall agenda we covered: What is Google Penguin? What Websites Did Penguin Impact, and Why? How to Google Proof Your Website Building Links In… read more →
It has been close to two months since I’ve shared anything via Return On News, so let’s take a break from the normal flow of posts to look at some interesting content I’ve curated to Twitter lately. If you like what you see below, please follow our two Twitter accounts: Tommy Landry and Return On Now! Return On News: October 26, 2012 Ex-Googler:… read more →
Top content curated and shared on my Twitter stream (@tommy_landry) in the past month. Content about anchor text for SEO, trackbacks, what to tweet, and how linking to other content can help you get links to your own materials.
Anchored links are good for helping direct users to the right part of a web page right when they click through to view the materials. This post explains the basics of anchored links and how they impact SEO.