Inbound Marketing

Case Study B2C Hashtag Contest

Case Study: A Successful B2C Hashtag Contest

Content Marketing, Inbound Marketing, Marketing, Small Business, Social Media /

#Yogais Case Study: Executive Summary An internationally renowned, very esoteric nonprofit, the Himalayan Institute, is a yoga and meditation retreat center. This case study summarizes how they successfully garnered attention, expanding their niche audience through an integrated online and in-real-life hashtag contest. The face-to-face component of this campaign educated and engaged a somewhat reluctant staff […]

Case Study: A Successful B2C Hashtag Contest Read More »

Not that Kind of Funnel

Calculating ROI & Other Metrics for Social (Salon) Sales

Analytics, Blogging, Content Marketing, Inbound Marketing, Local Businesses, Marketing, Small Business, Social Media /

Previously, we talked about how, and even if, you can calculate ROI for your small and medium business social media and content marketing efforts. We discussed how it’s been a long time coming and that there are a lot of fine minds working on it. They’re developing best practices and tools for culling, tracking, and

Calculating ROI & Other Metrics for Social (Salon) Sales Read More »

Content Marketing Mistakes

The Biggest Content Marketing Mistakes You Might Be Making [Expert Roundup]

Blogging, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media /

We reached out to content marketing pros across the interwebs and asked them to riff on the theme of content marketing mistakes: “In the middle of 2015, what are you seeing content marketers do that they shouldn’t? Or not do that they should?” Their comments build on each other, reminding us of how to address content marketing mistakes via

The Biggest Content Marketing Mistakes You Might Be Making [Expert Roundup] Read More »

Social Media Goals: Like a Labyrinth?

Do You Even Know What Your Social Media Goals Are?

Entrepreneurship, Inbound Marketing, Marketing, Small Business, Social Media /

Not quite another four-quadrant model — 4R’s Reach, Revenue, Retention, & Relationship Let’s step through this labyrinth, so you can get some traction out of your social media efforts. You already know it’s important to have goals “Having” goals takes a lot of work. I mean, sure, I’d like to be rich. Or thin. Or

Do You Even Know What Your Social Media Goals Are? Read More »

Google is Key For Tracking Website Visitors

How to Attract Visitors to Your Website

Analytics, Content Marketing, Inbound Marketing, Marketing, SEO / Search Engine Optimization, Social Media /

Search Engine Optimization or SEO has its own ways for driving traffic in the form of website visitors to a page. There are simple tactics that can make a huge difference to your position on the Search Engine Results Page – and only when applied well can a site assure a free and constant flow of website

How to Attract Visitors to Your Website Read More »

Should a small business bother with social media or not?

Should Your Small Business Bother With Social Media?

Content Marketing, Inbound Marketing, Local Businesses, Marketing, Small Business, Social Media /

Sure, you’ve missed out on some stuff, but it’s still early days. With social media, the pace of change has been breathtaking. But with the increasing adoption of mobile, devices, and smartphones; virtual reality; augmented reality; artificial intelligence; tectonic shifts in social norms around things like the sharing economy and creative class; Millennials displacing Boomers

Should Your Small Business Bother With Social Media? Read More »

Your website is a lot like a new home.

8 Ways to Beef Up Your Content (and Boost Conversion Rate)

Blogging, Content Marketing, Conversion Rate Optimization, Inbound Marketing, Lead Generation, Marketing, SEO / Search Engine Optimization /

Your website is a lot like a new home. When you build a house, you invest in professionals to build a house that’s structurally sound, and is the nicest one on the block. If you only furnish your new home with cheap, second-hand furniture, your ability to impress people will stop at the front door.

8 Ways to Beef Up Your Content (and Boost Conversion Rate) Read More »

How to Grow Website Traffic Without Advertising

How to Drive Website Traffic Without Advertising

Blogging, Content Marketing, Entrepreneurship, Inbound Marketing, Marketing, Mobile, SEO / Search Engine Optimization, Social Media, Usability / UX /

Today we offer you a guest post courtesy of Eve Haugen, on behalf of QuickSEOResults. Enjoy the guest post. I did not launch my website. I let it drift into the great ocean of the internet, barely causing a ripple. This was poor planning on my part. I regularly updated my content and kept it

How to Drive Website Traffic Without Advertising Read More »

Free Marketing Tactics To Promote Your Business

16 Free Marketing Tactics For Promoting Your Business

Blogging, Content Marketing, Entrepreneurship, Inbound Marketing, Local Businesses, Marketing, SEO / Search Engine Optimization, Small Business, Social Media /

With all the talk about bootstrapping and growthhacking, it has become clear that more of us want to self-fund our businesses at least in the early stages of building them out. In the old days, you mostly had to pay to advertise for any marketing benefits to come your way. Today, though, we have a

16 Free Marketing Tactics For Promoting Your Business Read More »

Scroll to Top