Writing is writing, right? And compelling copy always converts, no matter the audience, right? No, not really. There’s a massive difference between writing for B2C and B2B audiences – because the audiences themselves are quite different. Here are just a few ways how: B2B audiences are less varied – in terms of preferences, demographics, desires, […]
How to Write For A B2B Audience in 2017 Read More »
Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was originally offered to help webmasters and SEO consultants provide feedback directly to Google about link cleanup efforts. Why were we all cleaning up our links you ask? Surely you’ve heard of Google Penguin. If you
Google Disavow Tool: Is It Still Useful for Off-Page #SEO? Read More »
The short answer? Quality. There really are no two ways about it. Quantity of content is one thing the internet has enough of. Or, you know that saying, “If you take a million monkeys and give them a million typewriters then eventually they’ll produce the entire works of Shakespeare”? The internet has proven this adage wrong. Quantity
Quality or Quantity: What’s More Important for your Blog? Read More »
Many companies and indie creators have turned to Instagram in order to publish their content and promote their brands. This has made Instagram as big as Facebook and Twitter in the marketing department, but it has something that both of these social media platforms lack. Instagram has been created with quick content turnover and a
10 Clever Ways to Get More Instagram Comments Read More »
Nowadays, you’d be hard pressed to find a person who does not have a social media account. Everyone and anyone uses Facebook and other networks to connect with friends and family, and for entertainment. It is absolutely clear that the impact of social media on business has been growing for quite some time. The reason
The Importance of Social Media for B2B Marketers Read More »
When it comes to digital marketing, content plays a vital role and rules all other methods of online promotions. Content marketing is the fastest growing specialty in digital marketing. Experts make use of various approaches to do it effectively. For any business, quality content provides a great way to engage effectively with customers and to
6 Tips to Using Social Media for Content Marketing Read More »
Blogging is one of the most successful marketing tools available. It can attract new consumers in many ways, helping companies to increase revenue. That’s exactly why two-thirds of companies claim that their crucial marketing goal is to generate traffic and leads. However, with millions of blogs live worldwide, it is becoming more difficult to attract
8 Ways to Turn Your Business Blog into a Lead Magnet Read More »
Let’s start off with a simple explanation of how link-building works. In order for search engines to crawl the majority of content that’s posted on the web, the so-called “crawlers” are constantly jumping around, looking for new content and backlinks to index. SEO professionals will tell you that link-building is one of the most important
11 Writing Hacks to Improve Your Link-Building Read More »
Do you want your brand to be the first thing that pops into someone’s mind when they think of the services or products you offer? Of course you do. You want potential customers to become customers, and for customers to stay that way. But most of all, you want your business to grow and prosper.
How to Improve Demand and Lead Generation with Content Syndication Read More »
Want to know what turns a website visitor into a product buyer? There are many facets to selling online, especially if you use a sales funnel. Here you will discover all you need to know to start converting web visitors into buyers. You do it by managing their expectations, gaining their confidence, and getting them
How to Convert Your Website Visitors into Buyers Read More »
