Producing SEO-friendly content is a sure-fire way to grow your business without adding to your marketing budget. If your website is optimized properly on-page and has solid domain authority, it will rank higher in Google. And ranking higher literally means more customer engagement. No matter how great your content may be, it serves no purpose […]
How to Create SEO-Friendly Content: 5 Practical Tips Read More »
SEO is a great tool used by companies to market their products so that they can increase their revenue. Most successful companies use SEO to reach out to their customers online. In today’s world, where competition among companies is tough, you should absolutely lean on SEO to gain an advantage over your online competitors. As
7 #SEO Tips to Outrank Your Competitors Read More »
In the shifting sands of SEO, there’s one constant: It’s much better to sit atop the SERPs than it is to rank on page two. How much better? Nearly 30x better. As you’ll see in the tables below, when it comes to ranking in search, publications — that is, actual news sites — still do
Why Journalists Are Outranking Marketers in Search (And How We Can Compete) Read More »
Having been in the SEO game for over a decade, I have read an immense number of blog posts, papers, articles, etc. on how indexes work and what goes into Google’s ranking algorithm. As we all know, there are well over 200 factors that impact how a site and page rank. Over the years, I’ve
PageRank is Not a Zero Sum Game Read More »
