Enjoy today’s guest post and infographic from Toby Dean of WL Media HK.
Gone are the days when having a website was considered an unnecessary luxury that only large companies could afford.
A regularly updated website along with a good online presence is quite essential today for big and small businesses alike. If done regularly, digital marketing promotion can be highly beneficial in improving the online presence of a business.
Whilst there are many Search Engine Optimization firms that promise great results over short periods of time, the right one would always explain that SEO is an ongoing process. SEO tends to work better when done regularly.
SEO firms that make extraordinary promises typically either fail to perform or use unfair methods of promotion referred to as Black Hat techniques. Black Hat SEO is highly discouraged by leading search engines including Google.
Did you know that 93% of all online experiences are initiated by users from a search engine?
All websites across the worldwide web compete to get top ranks for prominent search terms relevant to their products and services, because the topmost result has been observed to have gained 33% of the clicks.
It might appear as a ‘race’ to someone who is not aware of how SEO works, but digital marketing is more like a ‘marathon.’ This marathon analogy is fitting, as the runners who spend too much energy in the beginning and fail to follow the right techniques might not be able to reach the finish line at all.
Just like the popular proverb “slow and steady wins the race.” Businesses that consistently employ white hat SEO techniques and vendors have more chance of climbing to the top in search engine result pages. Meanwhile, companies that indulge in non-recommended techniques hoping to cheat their way to quick results are usually left behind to lick their wounds.
Whilst you try to find the right agency or freelancer for SEO of your website, you should pick one that recommends consistent long-term plans. Focus on agencies that offer a monthly SEO package instead of falling prey to those who offer guaranteed results over shorter periods.
Infographic: How to Choose a Monthly SEO Package
About the Author
Toby Dean works on behalf of WL Media HK in content creation and marketing. He creates engaging graphics and content that help businesses stand out from the crowd. Over the past 7 years has worked with dozens of SME’s in both an agency and freelance capacity.
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.