Social Media: Simplify to Reignite Your Social Network
It finally happened to me. I never thought it would, but it sure did.
What am I talking about? Information Overload
Social Media: Simplify to Reignite Your Social Network Read More »
It finally happened to me. I never thought it would, but it sure did.
What am I talking about? Information Overload
Social Media: Simplify to Reignite Your Social Network Read More »
The news sort of came out a bit under the radar, but Twitter announced a very interesting change they are implementing on their blog (March 9, 2010). Positioned as a response to phishing, they will be changing URLs in Direct Messages to their own twt.tl shortened redirects. Essentially, they can then track for bad behavior and block the URL altogether if the target web page is found to be malicious.
Twitter URL Shortener: Good Response to Phishing Read More »
Last week while traveling to San Francisco for the RSA Conference 2010, I finally took the time to figure out how to use TwitPic from my mobile phone. It was like a revelation! For those of you who follow me, you may have seen as I posted various photos from the trip out there, my dinner the first night, etc. I had a shiny new toy!
Social Media: Think Before You Tweet Read More »
Most of you likely looked at the title of this post and wondered, “Tommy, what the heck are you talking about? Fantasy Sports is not social networking.”
On the surface, it’s easy to see why the game could be viewed that way. But I’m here to tell you that fantasy sports are as much a vehicle for social networking as Facebook, Flickr, and even foursquare / gowalla.
Fantasy Sports: Social Networking or Time-Wasting? Read More »
If you keep up with the local Austin startup scene or even with new social media services as they pop up, then surely you saw the announcement from Spredfast about their Social Media Campaign Management Dashboard product. It would easy to dismiss this as just another hype-laden announcement about a new social media tool, but that would be rather short-sighted in this case.
Social Media: It CAN be measured too! Read More »
Last night at the February Austin Tweetup (Big Ass Twitter Happy Hour, actually), I had a very interesting conversation with @andreaschulle about the different ways that marketing professionals are motivated. You see, 2010 looks to be a heavy trade show and regional event year for Anue Systems, and it has been keeping me on my toes of late, to say the least.
Value of Planning Ahead (Avoiding the Dreadline) Read More »
This week, Return On Now has the privilege of sharing with you a guest post by Aaron Strout, CMO of Powered Inc. right here in Austin, TX. In addition to running marketing, he also serves as a key “social voice” for the company. In that capacity, Aaron continues with his speaking, blogging, podcasting, and social networking activities with an eye toward creating awareness and lead generation for the company. Aaron co-hosts the Quick-n-Dirty weekly podcast with Jennifer Leggio, he maintains a social media blog titled Citizen Marketer 2.1, and he is well-known as a thought leader in online and social media marketing.
Social Media for B2B: It CAN be done Read More »
I recently learned of a cool new website via my ongoing social networking, and I was impressed enough with the idea to share with you here on Return On Now.
For those of you who interact with me on Twitter, surely you’ve seen the materials I’ve been sharing regarding the difficulty of getting your hands on financing or investment capital for your small business ventures. Credit markets have been squeezed to a pulp, it has been challenging to figure out how decisions are being made at the SBA, and angel investors and venture firms are being more cautious than we’ve seen in years when doling out funds. What’s an entrepreneur to do?
Small Business Social Funding: Preneuraholics.com Read More »
With marketing having fundamentally changed over the past several years, it is becoming increasingly important to have an online presence. And this is a great thing for those of us who aspire to operate as solo entrepreneurs or very small companies. Now, your voice can be heard loudly and clearly by more people than ever
Entrepreneurs: Top 5 Sites to Market Yourself Read More »
Good morning, Merry Christmas, and Happy Holidays. As I sit here awake early with my baby awaiting everyone else (who, by the way, are still sleeping), I decided to share a little holiday cheer by way of my 10 commandments of B2B Social Media.
B2C and P2P are the easiest forms of using social media for most, and we have plenty of materials available in the blogosphere about how to attack those areas. But what I see lacking is a breadth of content about B2B.
So let’s start simple…10 important tips for how to use social media correctly in B2B.
The 10 Commandments of B2B Social Media Read More »