Google relies on over 200 major and over 10,000 minor signals when determining your blog’s ranking. It’s safe to assume that climbing up the ranks requires a lot of time, effort, and expertise on your part.
This is especially true when it comes to practices like link building, keyword research, and production of high-quality content that will be liked by both search engines and your audience.
Fortunately, you don’t have to do everything manually. There are tons of useful SEO tools out there which can boost your content marketing efforts and your blog’s ranking.
We have selected 10 best ones, along with one bonus tool, which will make your job a lot easier. Keep on reading.
10 SEO Tools for Blog Success
If you are serious about getting your blog to rank higher, you have to learn how to use Google Analytics. There is no other tool out there which is able to provide you with such an in-depth analysis of just about every single metric you can imagine.GA offers everything you need, from visits, traffic sources, visitor location, to bounce rate and goals. That way, you will be able to see what works, and more importantly, why it works.
Building links on authority sites will help your blog to rank higher like nothing else out there. An effective way to build links is to rub shoulders with the influencers in your niche, and get them to contribute with a quote. AuthoritySpy is an effective tool which enables you to easily identify all of the top influencers in your industry. It does so by searching through popular platforms like Twitter and Followerwonk.
High-quality content is more important than ever. This is not just because of your readers, but also because Google tends to rank such content higher inside search engine queries. Because of that, you should prioritize getting help from a professional writing service such as SuperiorPapers. If you are having trouble finding the time to write your next post, or if you want to polish and optimize your posts, their writing will take it to the next level.
Google Keyword Planner is a staple in the SEO’s toolbox. While there was nothing wrong with the old Keyword Tool, this one is even better at helping you find the right keywords for both SEO and AdWords. On top of that, it can analyze your competitors’ landing pages for the keywords they have used, which provides you with an edge.
Although there are plenty of alternatives for it, MozBar is a favorite among SEO experts. For every keyword search you enter, it displays stats like page authority (PA) and domain authority (DA) on the search results. This will help you gain insight on your competition and/or influencers. It also calculates a difficulty score for your keyword search.
Created by Neil Patel, QuickSprout provides tools that offer quick, yet comprehensive insight when browsing a website. Some of the features include SEO status, loading speed, tags and keywords, links, and social media. But, the best thing about it is its comparative analysis feature, which lets you know how you stack up against your competition.
Sometimes, the only way you can get ahead is by peeking into your competitors’ backyard. SEMrush provides you with the opportunity to do so. More specifically, it will find all the keywords your competitors are targeting, and which ones they are not. With this data, you can build your keyword strategy more skillfully using those insights.
If you are trying to rank for popular keywords and phrases, you will run into stiff competition. However, there is true goldmine of long-tail keywords you can tap into, as well. Yes, you can do the same by just using Google, but Übersuggest will save you a ton of time while providing new content ideas.
If you are interested in building backlinks, it’s hard to beat Ahrefs among SEO tools that support the strategy. When you analyze a website or a blog with Ahrefs, it will provide you with all the essential information you would want to know. The most useful data ahrefs provides is the number of backlinks a website has, and their growth over a certain time period. You can use it to perform a link audit, and you can also use it on your own blog in order to find broken links, check the density of anchor text inside articles, etc.
Woorank is one of the most complete website analyzer tools out there. It is able to generate a detailed report in no time, which includes data on 404 errors, robots.txt files, geodata, or favicons. It’s even more impressive when it comes to social media, because you would be hard-pressed to find a tool which is able to gather so much data coming from social networks. On top of everything, it can also analyze your blog for mobile optimization, which is something you should already be thinking about.
And One Bonus for our SEO Tools List
Dibz is one of the most effective link building tools. It enables you to find all the best places which accept guest posts, thus making your outreach campaign easier. Its party piece is its search, which enables you to employ a wide range of search parameters and filtering options.
Improving your blog’s ranking on Google takes time. While it’s a process you can’t fully control, you can certainly increase your blog’s chances by using these helpful SEO tools. Good luck!
Featured Image provided by the author under her own license.
Disclaimer: The views and opinions stated in this post are that of the author, and Return On Now may or may not agree with any or all of the commentary.
Latest posts by Joan Selby (see all)
- 10+1 Kick Ass SEO Tools to Skyrocket Your Blog Positions - April 18, 2017