With Google Panda approaching, our author kicked off an experiment to learn how extreme of an impact the new algorithm update would have on duplicate content. Unfortunately, it blew up in his face. Now, he’s under fire and picking up the pieces. See what you think here.
An SEO Experiment Gone Awry (Mea Culpa) Read More »
There are many things that are part of SEO, but content strategy needs to be a core piece of a well-built, long-term plan.
SEO: Why You Need A Content Strategy Read More »
Nice cartoon sourced from Hubspot about the dichotomy between believers in the internet vs. those who believe the yellow pages still have value for businesses.
Why You Need A Website Part II [Toon] Read More »
Much of the material I’ve covered on here to date has focused on higher level concepts such as social media, marketing, public relations, entrepreneurship, etc. However, in recent discussions with local services businesses (electricians, auto mechanics, etc.), I learned than many of them do not truly understand the power of the internet over old contact
Local Services Businesses: Why You MUST Have a Web Presence Read More »
Since I have been unable to generate any new content for two weeks due to a personal situation that has taken up nearly all of my attention, I share with you another fine post by my friend and colleague Julie Hunt. The following post originally appeared on Highly Competitive just last month.
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For the past several years, multiple studies by different research firms have been conducted to evaluate the most sought-out and influential content for B2B technology customers during decision-making buying cycles, and every time, in every study, the #1 preferred content is the White Paper.
The white paper is the #1 most influential piece of collateral that technology purchasers consult when making or influencing a buying decision for their company, according to a recent survey by Eccolo Media
However, many B2B software vendors still are missing the boat with their use of white papers and have not employed them in ways to engage potential buyers, let alone convert them to customers.
Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper Read More »
Surely you have all seen the news this past week about Google Instant, where search term recommendations are automatically populated in a pulldown menu that adjusts as you type out the key terms you want to search for. This is actually a very cool new feature, but don’t believe any of the FUD about how this means that SEO is dead. This feature is more likely to change the way people search, rather than make the whole practice obsolete altogether. And improving the way people search should be seen as an opportunity rather than a deal-killer!
Not that we’ve established that SEO will in fact remain relevant moving forward, let’s take a step back to consider the most commonly ignored piece of the SEO puzzle…
SEO: Don’t Overlook the Competition! Read More »
In honor of the Major League Baseball opening weekend, I decided to take a moment today to reflect on why I love the start of the season in each of the sports that has a fantasy game I enjoy.
By this point in time, the vast majority of fantasy leagues have completed their drafts and are waiting in anticipation of the first pitch. While this may seem like the time that fantasy sports games start to the casual observer, that is far from the truth.
Fantasy Sports: Why I Love Opening Weekend Read More »
